Mobile VAS & Apps Conference, 2012, Sankt Petersburg Mobile applications (non-gaming) and infrastructure for mobile applications (marketplaces, development, marketing, monetization) How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)

1. How to get the most
out of your apps
Natalia Kondakova
VAS Forum 2012
St.Petersburg

2. Company overview
• Headquarters in London
• Offices in Sunnyvale, CA and Ukraine
• Funded by private and venture capital (ARM)
• SDK launched in Q4’09
• 1,000s developers & 1,000s apps on app stores
• We don’t see fragmentation as a problem, we see it as the opposite
more platforms =
more possibilities
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 2

3. What is the Marmalade SDK?
Marmalade SDK is a powerful cross-platform SDK for the efficient
development of richer games and apps for mobile, desktop and Smart
TV platforms.
Marmalade is highly CROSS-PLATFORM
Marmalade is also FAST, FLEXIBLE and OPEN

4. 26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4

5. The cross-platform tool of choice

6. Which platforms are being
targeted?
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 6

7. Which platforms … ?

8. Where to?
Where
to?
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 8

9. Top Categories: iPhone versus iPad
50%
45%
40%
35%
30%
25%
20%
15% iPad
10%
5% iPhone
0%
9

12. Take content
everywhere
with
Marmalade
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 12

13. Why with Marmalade?
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 13

14. Developer
TV
HTML5
Desktop
C++
Mobile
Java script

15. Marmalade partner eco-system

16. Case Studies
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 16

17. Case Studies: Cut the Rope
• Cut the Rope was
originally developed
using the iPhone SDK.
Porting to Marmalade
took just a couple of
weeks – and was then
delivered to BlackBerry,
LG Smart TV and
beyond.
Cut the Rope by Zeptolabs
26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 17

18. Title Publisher
Veronica Magazine Veronica Uitgeverij
Description iOS Stats
The most complete film and TV Guide for iPad. Never • #1 overall app in the Netherlands
miss a single episode of your favourite TV shows with
• Top 5 Entertainment app in 4 difference
Veronica’s fantastic TV guide app. With up to date TV
listings and over 30,000 reviews with the Veronica
countries
Magazine TV app you get a complete TV program • Over 200,000 downloads
overview. • Featured as a New & Noteworthy free app
Watch Video | View on App Store
© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.

19. Title Publisher
Twheel Fluid Interaction
Description iOS Stats “Twheel is fun, pretty fantastic and
Twitter -(r)evolved! Twheel is an award-winning • #51 What’s Hot in Finland free (for now) – check it out!” 10,000
Twitter client with a twist! Twheel is optimized for the • Rank of 10 or greater reached in 1 country on
human brain to make discovery in your social feed Words
social Networking sites
effective, efficient and fun. Twheel visualizes • Rank of 100 or greater reached in 22 countries on “We do love the Twheel client”
relevance of the tweets in your feed so you can social networking sites
quickly find the most relevant stuff from the noise!
VentureBeat
Watch Video | View on App Store
© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.

20. Richer apps are
Thank you!
Natalia Kondakova
Business Development Manager in CIS and EMEA
M: +38 (063) 386 7337
E: natalia.kondakova@marmalademail.com