Mobile VAS & Apps Conference, 2012, Sankt Petersburg New ideas and start-ups Platov Vladimir, Penxy

5. Penxy creates talking slides
with one click during real event

7. Synced Voice & Slides:

9. Magic behind

10. Business model
Several subscription options:
• Free, ads supported
• Ad free, presenter pays based on usage
• Paid events/recordings created for free, Penxy takes 10%
commission

11. Animation support
2 Switch «rec» if you
want your presentation
to be recorded
Select «on air» in order 1
to enable broadcasting
3 Hit «GO»

14. Next steps
• PENXY Presenter for iPad • > 4K paying iPad users
release in AppStore
• > 8.5M unique visitors per month
• US market
Oct’12 Apr’13 Oct’13 Apr’14
• iPhone, Android versions release • Positive cash flow
• Europe market • Worldwide focused B2C
marketing activities

15. Penxy. Share ideas, not slides.

16. Vladimir Platov +7 (903) 556 6094
Co-Founder, CBDO vp@penxy.com
www.penxy.com

17. We’re proud of
Customer development activities:
• B2B: 3 schools, 1 university, 1 PD center, FMCG company (Procter &
Gamble) and a bank
• B2C: Several hundreds of independent speakers
• “I thinks it’s fantastic, beautiful product. Next big thing in presentation
space” – Nathan Gold, official Demo Coach, www.demo.com
Other:
• “Skolkovo” innovation center member
• Seed Fund grant received from Microsoft

18. Team
Dmitry Dumik, CEO Alexey Petrov, CTO Vladimir Platov, CBDO Pavel Aleynikov, Adviser
IT Manager at P&G, 5y; Founder & CTO at 1minute.ru; Founded and sold Scientist, PhD at KIAE, 6y;
PMP, certified PMI trainer; Teacher, engineer at MIPT, 2y; a dance-school; Teacher at MIPT, 3y;
IDS Challenge 2007 winner. Developer at NIIR, 2y; Founded TechnoCup; Private tutor, 7y;
MS ImagineCup 2006 finalist. EDU-engineer at MIPT, 3y. Kurchatov award winner.
+ best in class technical experts

19. Market
Target user group >7.5M presenters
• One salesman: - $8000
• New professional development institutions: +4
• New speakers: +60
• Permanent revenue increase: + $2800

20. Competition
Usage during
Special Ability to
Usage cost blended event
Equipment monetize
(offline + online)
Penxy LOW TABLET YES YES
Webinars MED COMPUTER HARD NO
Video
streaming
HIGH HD CAMERA YES NO