Selling Technology? Valve Solutions B2B digital marketing platform is built over 10000+ members globally. Our members are key prospects at various levels in the buying cycle across business verticals in Manufacturing, Industrial Automation, Process Automation, OilandGas, Energy, Petrochemicals and Pharma. We help SME in the tech space reach global markets, industry audience all on a budget. Our audience profile is 40% USA 30% Europe 20% India 10% others. Our engineers understand the challenges of selling new age technology. We create and share compelling success stories in blog posts, videos, slideshare and regulalrly circulate the same to reach, engage and influence your prospects online across our platform and other relevant third party channels.
We build brands, You bag orders!
2. 1.Do you want to take your bigdata, cloud,
software, mobile, ERP product global?
2. Do you want to create more awareness about
the USP of your products?
3.Do you want to find relevant endusers seeking
solutions in your products?
4.Do you want to create new leads, enquiries
and possible orders?
5.Do you want to push your business ahead of
the competition?
3. Salient features of our B2B digital marketing platform
•Customised global audience of around 10000+ members from business verticals
in Manufacturing, Industrial Automation, Process
Automation, Oil&Gas, Energy, Petrochemicals, Pharma industries across our
social media channels.
• Members profile include Owners, VP/C-Level executives, endusers, design
engineers, EPC consultants, buyers, decision makers who are key prospects at
every level in the buying cycle from the above industry across the world.
• Our blog has over 65,000+ lifetime page views with an Alexa ranking of just
under 10lakh which is excellent in our category. Our blog posts and videos are
regulalrly published in all the relevant leading B2B digital epapers across the
world.
• Valve Solutions B2B platform and blog is mobile ready for enhanced user
experience. Thus fuelling 24 x 7 online engagement among the rapidly rising tech
savvy smartphone and tablet users.
4. What is Contentmarketing ?
•Digital media is growing rapidly and transforming every aspect of
business with social media channels viz;
Linkedin, Facebook, Twitter, YouTube , Blogger and many more.
•Digital media has had a profound impact on the lives of people and
how they communicate. Today 9/10 professionals are extremely
active online across social media channels, networking groups and
forums. Avg smartphone user checks his phone 150 times in a day.
• All this has made way for the tested and proven method “word of
mouth marketing” but now online. Digital media has made it
possible to reach, engage, educate and influence relevant people
online in realtime.
•At Valve Solutions we push quality digital content viz; blog
posts, Youtube videos, Slideshare presentations regularly among
your audience allowing them to engage in real time and in turn
influence other like minded professionals to generate relevant
inbound leads.
5. An illustration of how it works ?
•Jim is a production lead on a shopfloor who watches a success story video
about how your cloud based mobile ERP solution transformed ABC
company. He relates with the challenges and is influenced by the same.
•He immediately shares this link over Linkedin with his production and
operations team and discusses the same over lunch on how they could
improve productivity, inventory control and reduce operation costs like ABC.
•The production head Tom makes note of the same and further shares this
content with production, operation & IT heads of other plants within the
company on Linkedin, by email & a forum on Manufacturing.
•During one of the weekly meetings with the buyers group, production & IT
heads, Jack the VP of IT operations calls on your sales team for a demo as
the 3min success story video about their rival ABC has given them that leap
of faith with regards to adopting new age technology. Jack later tweets “the
cloud based mobile ERP solution from XYZ looks impressive”
•END USER + DEPT HEAD = PRESSURE ON BUYER = ENQ + OFFER = NEW
ORDERS
6. Why our B2B digital marketing platform is a game changer ?
• Traditional direct marketing, print media advertising, tradeshows
are all big budget marketing with falling ROI as against a highly
dynamic technology driven marketing plan.
•With technology impacting every form of business in a rapidly
dynamic business environment and shrinking product life, it is
highly imperative to get your product to the marketplace before the
competition. SME’s can now reach, engage, influence relevant
prospects online globally focussed on select business verticals.
•Our 10000+ global members are key prospects at various levels in
.
the buying cycle. We reach 1000,000+ relevant audience each month
across our platform and other third party channels. Our audience
profile is 40%USA 30%Europe 20%India 10% Others.
• Valve Solutions mobile app has further reduced this inbound lead
generation cycle as we attempt to influence your audience On
Demand 24 x 7 via smartphones and tablets away from their desk.
7. How SME’s can hugely benefit from our B2B digital marketing
platform ?
•Direct marketing, cold calling, tradeshows have always got a foot in
the door for well established brands at big budgets. However the
biggest disadvantage being the experience cannot be amplified to a
larger audience unlike digital media.
• Email marketing, SEO, PPC, Print media, digital advertising work
as brand recall but do not guarantee any relevant lead generation as
it fails to communicate in real time and influence the audience
about the solutions and USP of your product.
• SME’s want scale, global market penetration, product awareness
, brand building all on a shoestring budget. At Valve Solutions our
engineers understand the challenges in selling technology and
build your content around your audience for distribution on our
ready to go platform at a fractional cost.
8. How our customised B2B digital marketing solutions
are unique unlike other B2B portals ?
•Other B2B portals like india.com and trade.com build a static website
advertising your products on their, much bigger static website.
•They highlight the importance of keywords so you list among the 50
odd companies when somebody does a search on google etc. (SEO)
•Our survey revealed 90% of enquiries received from search marketing
were irrelevant, out of range, industry, product specs don’t match
etc, making them futile with little or no value/ROI.
•Valve Solutions offers a customised B2B dynamic product, which can
be accessed on multiple platforms including our mobile app and
continues to work for you 24 X 7 exponentially over time.
• We push your digital content regularly to reach, engage, educate and
influence your audience in real time looking for solutions in your
products. Our engineers ensure your content is appealing.
• Contentmarketing can work virally with quality content and the right
strategy, and can continue to influence like minded people over time.
Increasing the chances of a relevant inbound lead/enquiry by 100%.
9. VALVE SOLUTIONS is smart !!!
•At Valve Solutions we strive to improve the user experience of our
services. As smartphones and tablets are fast becoming affordable
and popular , mobile apps are fuelling rapid engagement and
consumption of digital media.
•By downloading our mobile app users can seamlessly engage with
digital content across all our channels with a click
(Blog, Facebook, Twitter, Youtube, Linkedin, Slideshare) without
having to individually log in to each site seperately.
•Besides when a user reaches our mobile friendly blog through some
external link using a smartphone/tablet, he is automatically taken to
our mobile app version allowing him access across all our channels.
•This allows him uninterrupted content engagement and an option
to act on that very instinct and share content on a social media
channel of his interest thus increasing the virality of the content.
10. The following
slides exhibit the
much recognition
and endorsements
from Global
MNC’s across our
social media
channels building
credibility, trust
and brand value.
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14. As for metrics and
analytics we just added
our klout score which is
a measure of our digital
influence and the
people we influence by
way of engaging with
our content on Twitter
and Facebook only. We
Could send you more
detailed analytics on
request.
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32. For more testimonials pls visit our linkedin company page at
http://www.linkedin.com/company/valve-solutions
Please drop us any queries at sales@amruthatechnologies.com
Founder & CEO : Anand Radhakrishnan @anand_rkrishnan
Linkedin Profile: http://in.linkedin.com/in/anandrkrishnan
33. Join, Like, Subscribe, Follow us at
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