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10 Golden Rules for eCommerce Success

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10 Golden Rules for eCommerce Success
Ophir Cohen, Deputy CEO
UM DIGITAL
NAY 2018

Publicada em: Marketing
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10 Golden Rules for eCommerce Success

  1. 1. 10 Golden Rules for eCommerce Success Ophir Cohen, Deputy CEO Ophirc@u-m.co.il +972-52-4466044
  2. 2. Agenda Winner Takes it All eCommerce Killing Retail Mobile Only 10 Rules for Success
  3. 3. The 6th Continent Source: Time report – Israeli Internet Industry 2017
  4. 4. The Tech Sector is Super-Centralized Source: Time report – Israeli Internet Industry 2017
  5. 5. Winner Takes it All Source: Time report – Israeli Internet Industry 2017
  6. 6. Winners Solve Real Life Problems Source: Time report – Israeli Internet Industry 2017
  7. 7. Major Retailers Bankruptcies in the US Source: Time report – Israeli Internet Industry 2017
  8. 8. Malls are in a Downward Spiral Source: Time report – Israeli Internet Industry 2017
  9. 9. Ecommerce is Killing Retail Source: Time report – Israeli Internet Industry 2017
  10. 10. Mobile Commerce Share of Total Digital Dollar Spend Source: Time report – Israeli Internet Industry 2017
  11. 11. Zenith Optimedia, reCode Desktop vs. Mobile Share of Global Internet Use From Mobile First to Mobile Only Source: Time report – Israeli Internet Industry 2017
  12. 12. Desktop is The New Landline Source: Time report – Israeli Internet Industry 2017
  13. 13. 10 Golden Rules for eCommerce success
  14. 14. 1. Function vs Benefit This is product (functional) This is a benefit
  15. 15. 1. Function vs Benefit
  16. 16. 1. Function vs Benefit
  17. 17. 2. Price Vs. Value
  18. 18. 3. Unit Economics What is the LTV of my customer? What is my CAC? What should be the ratio?
  19. 19. 4. Single Source Analytics
  20. 20. SEO Social Paid Search UI/UX BI & Analytics Programmatic Strategy Creative 5. Digital ECOsystem Video Content Marketing Automation DATA
  21. 21. 6. Addressable Audiences Spent money on the app store Age 18-24 Organic food lovers Doctors in California 2+ Past Transactions
  22. 22. 7. Data Driven Creative
  23. 23. 7. Data Driven Creative https://www.youtube.com/watch?v=PAjCx1qIEZQ
  24. 24. 8. Total Video No sound, Subtitles a MUST Short, fast – Up to 15’’ works best! Create Vertical Formats!
  25. 25. 9. Tell a Story
  26. 26. • It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. 10. Master the Customer Experience
  27. 27. 1. Function Vs. Benefit 4. Single Source Analytics 2. Price Vs. Value 3. Unit Economics 5. Digital ECOsystem 6. Addressable Audiences 9. Tell a Story 7. Data Driven Creative 8. Total Video 10. Master the Customer Experience
  28. 28. THANK YOU!Ophir Cohen, Deputy CEO Ophirc@u-m.co.il +972-52-4466044

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