Social Media. It s about the Company NOT the Company

1. IT’S ABOUT
the company
NOT THE
COMPANY

3. Besides the rumors, Internet
has communities and our need
to socialize and communicate
runs within communities is in
our veins since the beginning
of time.

4. Everyone seems to know on social media,
but how many really do?
Everyone has a Facebook profile or page, yet
how many truly use it successfully and effectively?

5. Let’s talk about
Social Networks

6. Social Networks
today have at the uncontrollable addictive
same time huge
potential positive
and negative impacts.
They can be
addictive uncontrollable
Uncontrollable and/or
Addictive

7. «Community»
means that we confront in a different way (positive)
the person that is active and participating and
differently (negative) the person is not part of it.

8. Social networks is
a world in itself...

9. And within it, marketers and brands, are invited to speak, but not like
a broadcaster-announcer (as in television, printed ads or outdoor ads),
but from the
standpoint of the insider, one of us.

10. Social networks are
groups.

11. All of us have seen
and experienced the fact
When do you
that in almost any group of
influence your friends
people some people are
and when are your
heard and listened to
opinions and your
more than others.
proposals making
an impact?

12. So, if a marketer wants to enter and connect with
a group in order to persuade and convince his
audience, he needs to become one of them.

13. Τα social networks are
content.

14. Social Networks move around the knowledge of the
medium. And the most important thing is that they are
moving around the sense of contribution and –more to
the point- around selfless contribution.

15. We often say that you get what you pay for,
implying that when something has no price,
it has no value as... 3 words are the answer to that:
Internet Movie Database.

16. ?
Is the above information... ...too geeky or
too commercial?

17. Examples like IMDB, Torrents, and Lost Production have succeeded by
using -what we call today-social networks. They conveyed their message
through good software or because of their high viewing figures.

18. They used technology as a tool.
They utilized Internet and its limitless possibilities for the creation of live communities.
They sold what they wanted to sell.
It’s high time for the people of interactive communication and brands
to learn from these examples.

19. It’s not enough
to have a Facebook page or to add a forum in the site
that we make for our clients.
We must
offer immersion in experiences.

20. We should
(we or our partners) > > > > > > > > > speak their language
become part of their environment
contribute in their community
> > > > >
in order to lead to an
ultimate conversion
(and sale of a product or a service)

21. Otherwise we will be treated – and rightly so- as:
Common Indifferent Interlopers

22. Is this the position we want to have in a group?

23. Periklis Vanikiotis (aka Uroborus)
The Newtons Laboratory Head of Digital
http://uroborus.wordpress.com