Bram Koster - Waarom biologen de beste marketeers zijn
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Presentatie gegeven door Bram Koster tijdens de uitreiking van de Dutch Marketing Thesis Award 2013. Dieren bewegen zich veelal in kuddes, zwermen, roedels. Daarbij geldt dat een aantal simpele regels kunnen leiden tot complexe patronen en strategieën. Als mens kunnen we daar veel van leren. Want ook wij zijn een stuk minder individualistisch dan we soms (willen) denken. Voor marketeers is het zinvol, misschien wel noodzakelijk, hierover meer te weten te komen om het gedrag van mensen in sociale netwerken te kunnen begrijpen en erop in te kunnen spelen.
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Notas do Editor
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