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Collaborating in A Social Era - Congres Intranet 2016

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Collaborating in A Social Era - Congres Intranet 2016

  1. 1. COLLABORATING IN A SOCIAL ERA Oscar Berg Twitter:@oscarberg Congres Intranet 2016, Utrecht, The Netherlands
  2. 2. Empower people and simplify their lives with digital technology
  3. 3. Let’s
  4. 4. 1964: Arthur C Clarke ”The transistor and the communication satellite will make possible a world where we will be in instant contact with each other, wherever we will be.”
  5. 5. 1990: Steve Jobs ”An electronic organization… is the only type of organization that can begin to keep pace with the changing business conditions”
  6. 6. 2016
  7. 7. Welcome to the social era!
  8. 8. The power (of communication) is shifting from companies to consumers
  9. 9. Corporation Inc Market B Market A Product marketing The industrial corporation perceived the world like this
  10. 10. …and now it has to adapt to a new and different reality Corporation Service Service Service Service Service Customer Experience
  11. 11. Expectations Capabilities Companies can’t keep pace with the customers Customer Company
  12. 12. 40 45 50 55 60 1975 1980 1985 1990 1995 2000 2005 2010 2015 Routine jobs Non-routine jobs Routine jobs are disappearing Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013
  13. 13. Manual labour The future of work is collaborative and creative knowledge work Creative work Routine work Knowledge work Robots Software Future of work
  14. 14. Toyota & Mercedes replacing robots with humans That’s where humans still excel machines.
  15. 15. Should we fear that robots are taking over our jobs?
  16. 16. Or should we ask ourselves why humans should do robot work in the first place?
  17. 17. Houston, we have a problem…
  18. 18. #1 Companies are working like it’s 1995* Do you want to try this innovation? Sorry, no time! I need to deal with my email inbox! *John Stepper, Deutsche Bank
  19. 19. #2 Companies are designed like it’s 1950 Tried to collaborate
  20. 20. #3 Companies are managing like it’s 1930 CollaborationA decent salaryCompetition KPIs A shared purpose and vision LearningTraining Fear Trust BelongingVIP Rules Bonuses Recognition Supervision Autonomy Responsibility Career ladder Mastery What management believes matters What matters to knowledge workers What management focuses on What knowledge workers value
  21. 21. So what should large companies do?
  22. 22. Close to the customers Strong networks and community Dare to try new things High level of engagement Photo credit: Bethany Legg But most importantly, 
 people collaborate spontaneously! They must become more like startups
  23. 23. High visibility Team collaboration Low visibility The Collaboration Pyramid
  24. 24. Socialcollaboration Builds trust to make collaboration happen spontaneously The Collaboration Pyramid
  25. 25. Communities Social network Rich profiles Micro-sharing Feeds Discovery The Collaboration Pyramid
  26. 26. ConversationTransparency Openness Recognition Participation The 5 Principles of Collaborative Communication
  27. 27. PraisingSharing Linking Commenting Tagging Following Authoring Recommending Connecting Joining ConversationTransparency Openness Recognition Participation The 5 Principles of Collaborative Communication
  28. 28. Platforms, API:s and Services Social Platform Services
  29. 29. Rich profiles Micro- sharing Social network Commu- nities Sharing Feeds Discovery LinkingTagging Following Connecting Joining Commenting Authoring Recommending Praising The digital workplace must be inherently social Chat Web meeting Co- autoring People search Blog Discuss Review Platform Services
  30. 30. technology
  31. 31. The technology is just an enabler. You must want to use it - in the right way
  32. 32. Be open by default
  33. 33. Work out loud
  34. 34. Be generous with positive feedback
  35. 35. Start with yourself. Change how you communicate. Lead the change!
  36. 36. Thank you! @oscarberg www.oscarberg.net
  37. 37. Photo credits Markus Spiske https://unsplash.com/markusspiske Sebastian Muller https://unsplash.com/sebastianmuller Tracy Thomas https://unsplash.com/stanmeg Jason Howie