Open-Xchange Elevator Pitch
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This document discusses Open-Xchange's OX App Suite product and business model. It describes how OX App Suite offers a freemium model with free apps and premium services to drive customer retention, revenue, and cross-selling. The suite includes apps like email, calendars, documents and drive for file storage. Open-Xchange aims to create an open and trusted ecosystem through this product where users can choose between basic and advanced paid options.
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Open-Xchange Elevator Pitch
- 1. Future-proof your Business Model OX App Suite Daniel Halbe Open-Xchange GmbH
- 2. The Business of Open-Xchange Winds of change OX Server 6 launch Hosting Edition launch: 1&1 Internet 2005 2007 2009 8M OX Text Launch OX App Suite launch 2012 15M 24M 42M 2013 60M 2014 80M • Open-Xchange AG founded in Nuremberg, Germany • Open-Xchange Inc., founded in NY • Commercial launch of OX Server 5 2 | Open-Xchange © 2014. Confidential and proprietary.
- 3. Channel Partner as MS Sales Channel OTT Customer (dis-) Engagement Freemium (apps) A & TelecomFone $$ Premium (services, hardware) 3 | Open-Xchange © 2014. Confidential and proprietary.
- 4. Channel Partner as Google Marketing Channel OTT Customer (dis-) Engagement Freemium (apps) B2B€ A & TelecomFon B2C 4 | Open-Xchange $$ Premium (services) © 2014. Confidential and proprietary.
- 5. The Solution: OX App Suite Retention, Revenue, Recirculation Freemium (Apps) $$ Premium (services) ARPU RECIRC. 5 | Open-Xchange © 2014. Confidential and proprietary.
- 6. Recirculation RECIRC. User content, eyes: on your brand users start and stay here… create PULL: own a Trojan Horse strategy give them a reason to stay: integrate users' digital lives bundle and cross-sell what users want most Buy more Storage Branded customer engagement portal: increase willingness-to-buy by the HOUR 6 | Open-Xchange © 2014. Confidential and proprietary.
- 7. Fight to Stay Open Increasing ARPU Freemium Premium • • • • • • • • • • • • • • • Email Calendars Contacts Tasks Doc-viewer Social integration Cloud storage Basic privacy • • • • XMPP VoIP WebRTC Online Office Storage Upsell Advanced security Archiving, SPAM filtering Advanced sharing CRM Integration ERP Integration … An Open and Trusted Ecosystem means: Choice Basic – Advanced – Pro 7 | Open-Xchange © 2014. Confidential and proprietary.
- 8. OX Documents Declare your independence OX Documents – the new way to the office. • OX Text (view/edit .docx) • OX Spreadsheet (view/edit .xlsx) • OX Presentation (view/edit .pptx ) Ø OX PDF Viewer (view .pdf files) Ø Fully compatible with all existing Office documents, no conversion, no loss of formatting and data 8 | OX App Suite © 2014. Confidential and proprietary.
- 9. OX Drive Secure and integrate user data OX Drive – integrated Cloud-based storage solution. Ø Available clients: • • • • OX Drive for Windows OX Drive for Mac OS OX Drive for Android OX Drive for iOS Ø File type actions • • • • • Photo Slide Show Music Player Video player Preview, Text editing Tile and icon generation Ø Version control and user tracking 9 | OX App Suite © 2014. Confidential and proprietary.
- 10. Exclusive preview at our booth
- 11. OX App Suite™ Built for speed. Made to work.