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How to Use Social Media to Drive Fundraising
SOCIAL MEDIA

2.
Laura B. Poindexter
Queenb Creative, LLC
@laurabcreative

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Where Are You?
Social Media Platforms

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3Cs of Social Media
The Basics
These are the 3 important things you need to address in
developing your social media plan.
Customer
Who are they and where are they online?
Content
What do you have to say/share?
Capabilities
What can you do?
Credibility
Prospects may not find you on social, but they will look
at your profiles.
Audience

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8
Facebook vs. Email: A Tale of Two Platforms

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Your Advantage:
your authentic connection
with your audience

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Five Types of People:
Leverage Relationships to Inspire
Engagement
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Suspects
Customers
DisinterestedProspectsRaving
Fans

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Credibility
Social Media Platforms
- Potential donors will look
- Don’t make these mistakes
- No consistency
- No direction
- No variety
- No plan
- No one is listening
- No response
Next Steps:
text SOCIALAUDIT to 33444
Social Media Profile Checklist

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Photo sharing Video sharingNetworking
Types of social sites

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What to Post: Photos, Native Video, Live Video
Frequency: 2-5 times per week
Biggest benefit: Ubiquitous; Advertising platform
Top tips:
- Turn on messaging
- Use Donate call-to-action button
- Try live video

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What to Post: Photos, short video, links
Frequency: 5 times per day
Biggest benefit: Speed of connection, one-on-one feel
Top tips
- follow influencers and partners
- create lists to organize who you are following
- keep an eye on trending hashtags

12.
What to Post: announcements, partnerships, press releases
Frequency: 1-3 times per week
Biggest benefit: Connections
Top tips
- engage with partners, sponsors, and board members
- completely fill out business profile for SEO
- participate in groups
- publish on Pulse

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What to Post: photos especially of people
Frequency: 1-3 times per week
Biggest benefit: visual inspiration to connect with audience
Top tips
- research relevant hashtags to use in posts
- strive for variety
- give face to organization

14.
Emotional
© 2016 Constant Contact, Inc
What makes content shareable?
Engaging VisualUseful

15.
Visuals
Images and Video are increasingly
important on social media.
1. Create your own
2. People love people
3. Visual diversity

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1 newsletter becomes:
3 blog posts to describe points in-
depth
3 videos to demonstrate
10+ Twitter updates
4-8 Facebook updates
- videos, image, blogs
Example: Repurpose Content

17.
Putting it all together…

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Putting it all together…

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Putting it all together…

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Thank You
Text NONPROFIT to 33444
for these slides and additional resources
& invite to my monthly free nonprofit webinar