1.
3M Austria Corporate Marketing & Communications
The 3M Innovation Initiative
Zukunft-Innovation
The future of innovation
Eine Initiative von
© 3M 2010. All Rights Reserved.

2.
The 3M initiative: A new culture of Innovation
Goal of the initiative originated in - and led by – 3M Austria was to
promote and foster the innovation culture in the German speaking
countries, by stimulating and encouraging innovative potentials.
There will be no future without innovation!
2
© 3M 2010. All Rights Reserved.

3.
„Zukunft-Innovation“: The future of innovation
The decision was made to achieve this goal by implementing a modern
online Open-Innovation-Platform for the society which is self-
financing and “sponsored by 3M”.
“Zukunft-Innovation” provides us with a great vehicle
to promote a new culture of innovation.
3
© 3M 2010. All Rights Reserved.

4.
Zukunft-Innovation
«How does the Platform work?»
4
© 3M 2010. All Rights Reserved.

5.
1 Issue  ~100 Ideas  3 Innovations
The 3M Open Innovation Platform leads 1 Issue to ~100 Ideas to 3 Innovation-Concepts
5
© 3M 2010. All Rights Reserved.

6.
Nutzen der Services von Zukunft-Innovation
Unternehmen Innovator Community
1 Unternehmen können sich und Lernen wirklich innovative
Präsentation ihre Innovationen vorstellen und Unternehmen kennen,
über ihre Innovations-Aktivitäten können Kontakte knüpfen
Innovation Matchmaker berichten. Jobs und Events auf und sich ggf. auf eine offene
der Plattform ausschreiben. Stelle bewerben.
2 Kostengünstig und schnell Haben Spass, können Geld
Innovation kreative Lösungen zu konkreten verdienen, sich kreativ austoben,
Fragenstellungen finden lernen Innovation können sich
Create Open Innovation (schnellere Time2Market und digital vernetzen und Jobs im
hohe Bedürfniskonformität). Innovationsbereich finden.
3 Promotion Lernen über Innovation von Können Preise (von 3M)
anderen Unternehmen, über gewinnen (Hall of Fame,
Artikel auf dem Blog oder Events Innovator of the year etc.),
Communicate und werden in Artikeln und/oder können ggf. an Events
Innovation Publikationen aufgelistet. teilnehmen.
7

7.
Communication Concept – low cost channels!
Synchronised Communication Channels empower Viral Effects.
Twitter Blog Facebook RSS E-Mail
Links and Hints Detailed Pin board und Announcements Communication
for: information on: Status-updates: of: with:
-New Issues, -Innovation -Successful Ideas -New issues -Companies and
-Cash-outs, -Success stories of -Successful -New blog posts Suppliers
-Jobs the Platform, concepts -New events -Innovators, on
-Events -Articles, -Recommendation -New comments on financially or
-Articles und Blogs -Events of issues my issue contextually
-Progress of the -etc. -New comments on relevant Information
platform in general Facebook Group: my idea
-All users -etc.
-Become a fan
-newest issues
8
© 3M 2010. All Rights Reserved.

8.
What„s going on ?
Since Go-Live on March 9th 2010
 23.745 Visits (Teaser-Microsite: 4.593 Visits, before Go-Live on March 9th 2010)
 710 Innovators registered
 35 Company Profiles
 Facebook: 728 Fans
 Twitter: 206 Follower
 11 Questions
 864 Ideas
 33 Innovation-Concepts
(Status: July 1, 2010)
9
© 3M 2010. All Rights Reserved.

9.
Early Adopters – First Company Questions
 First Companies using „Zukunft-Innovation“ for Open Innovation
 Siemens, IBM, MediaCom, Vienna Tourism Agency, IV (Industrialists'
Association), Gebrüder Weiss (Logistics Company), Veropa (car accessories),
ICG Infora Consulting Group, 3M etc.
 Network cooperation partners:
 www.OpenInnovators.de (Innovation-Management)
 www.die-Erfinder.de (3M Germany)
 TEDx Pannonia (Dream Academia)
 IncrediblEurope, STARTeurope, WeissSee Initiative
 Several Universities and Academies
10
© 3M 2010. All Rights Reserved.

10.
Innovation Platform „Zukunft-Innovation“
Link: www.zukunft-innovation.com
Live since March 9th 2010 - Join it !
11
© 3M 2010. All Rights Reserved.

11.
Contact
Verein ‘Zukunft-Innovation‘
Eine Initiative von 3M
3M Österreich GmbH
Moritz Schuschnigg
Corporate Marketing & Communications
Brunner Feldstrasse 63
2380 Perchtoldsdorf
Österreich
Email: mschuschnigg@mmm.com
Phone: +43 1 86 686-261
www.zukunft-innovation.com
www.3m.com/at
12
© 3M 2010. All Rights Reserved.