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Getting the Most Out of Your Website
Exercise #1
Getting back to the basics
 
 
 
 
 
Getting down and dirty
 
 
 
 
 
 
 
 
Diamonds in the rough
 
Exercise #2
Stop being a copycat
 
 
 
 
 
And to make it worse…
 
 
 
 
 
If you don’t test, you won’t know what’s working
 
 
 
 
 
 
Exercise #3
People matter, not visitors
 
Product market fit - Sean Ellis
 
 
What we learned…
The BIG takeaway
Exercise #4
Satisfy your users first
 
 
Let people know what’s ahead
 
Don’t be scared, let down your barriers
Exercise #5
Things to try…
Yearly plan
 
 
 
 
Don’t show percentages, show numbers
Get people in the door first and then upsell
Don’t get ahead of yourself
 
 
 
Questions?

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Notas do Editor

  1. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  2. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  3. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  4. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  5. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  6. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  7. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  8. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  9. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  10. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  11. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  12. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  13. 3 aspects of implementing FBC Sign up Feed Optimization Landing pages
  14. 3 aspects of implementing FBC Sign up Feed Optimization Landing pages
  15. 3 aspects of implementing FBC Sign up Feed Optimization Landing pages
  16. 3 aspects of implementing FBC Sign up Feed Optimization Landing pages
  17. 3 aspects of implementing FBC Sign up Feed Optimization Landing pages
  18. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  19. Make it look familiar & obvious. Important to imitate Facebook.com
  20. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  21. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  22. Make it look familiar & obvious. Important to imitate Facebook.com
  23. Make it look familiar & obvious. Important to imitate Facebook.com
  24. Make it look familiar & obvious. Important to imitate Facebook.com
  25. Make it look familiar & obvious. Important to imitate Facebook.com
  26. Make it look familiar & obvious. Important to imitate Facebook.com
  27. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  28. Make it look familiar & obvious. Important to imitate Facebook.com
  29. Make it look familiar & obvious. Important to imitate Facebook.com
  30. Make it look familiar & obvious. Important to imitate Facebook.com
  31. Make it look familiar & obvious. Important to imitate Facebook.com
  32. Make it look familiar & obvious. Important to imitate Facebook.com
  33. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  34. Make it look familiar & obvious. Important to imitate Facebook.com
  35. Make it look familiar & obvious. Important to imitate Facebook.com
  36. Make it look familiar & obvious. Important to imitate Facebook.com
  37. Make it look familiar & obvious. Important to imitate Facebook.com
  38. Make it look familiar & obvious. Important to imitate Facebook.com
  39. Make it look familiar & obvious. Important to imitate Facebook.com
  40. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  41. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  42. Make it look familiar & obvious. Important to imitate Facebook.com
  43. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  44. Make it look familiar & obvious. Important to imitate Facebook.com
  45. Make it look familiar & obvious. Important to imitate Facebook.com
  46. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  47. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  48. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  49. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  50. Make it look familiar & obvious. Important to imitate Facebook.com
  51. Make it look familiar & obvious. Important to imitate Facebook.com
  52. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  53. Make it look familiar & obvious. Important to imitate Facebook.com
  54. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  55. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  56. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  57. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  58. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  59. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  60. Make it look familiar & obvious. Important to imitate Facebook.com
  61. Make it look familiar & obvious. Important to imitate Facebook.com
  62. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  63. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  64. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.
  65. Make it look familiar & obvious. Important to imitate Facebook.com
  66. Make it look familiar & obvious. Important to imitate Facebook.com
  67. Make it look familiar & obvious. Important to imitate Facebook.com
  68. Eric Ries says “Metrics are people, too”. Metrics are more than just numbers on a dashboard. Goal is to change user behavior. Start thinking of your metrics as people. This is even more important when it comes to the social web.