Presentatie Manoj Jasra van Shawn Communications tijdens het Webanalytics Congres 2011 #wac2011.

2. Data Quality vs. Insights Where Should You Spend Your Time?

4. How Your Data can Suck!

5. Widgets / Flash

6. Cross Domain Tracking New Visitor? Same Visitor? www.Site.com Store.Site.com

7. Ads / Emails / PPC vs. Analytics VS

8. Social Media Support Sales Recruitment Lead Generation

9. Mobile

10. Inadequate QA

11. Multiple Tags Placement on the Page Tracking Methodologies Data Storage Standardized Metrics Load Time

14. Website Changes Over Time

15. Network Monitoring / Filters Internal Filters Directory Filters Test Environments Pingdom, Alertsite, Webmetrics, UpTrends

16. Collecting Good Data

17. Continuous Monitoring Setup regular intervals Monitor random pages Multiple locations Monitor various tags Manual Tagging

18. Where is Web Analytics in Your Process? HERE? OR HERE?

19. Implementation Checklist Understand the purpose of your site Goals / Event Identification Walkthrough with UX and Developers Daily Reports / Alerts Official Reporting

20. What Should be Your Focus?

21. Actionable Insights Leads -> Traffic Sources Ecommerce -> Abandonment Triggers Content -> Interactions Support -> Content + Engagement + Time Period

22. Trends / Segments

23. Baseline Historical Compete / Quantivo / Google Ad Planner / ComScore / Marketing Sherpa / Foresee Results Google Analytics Benchmarks

24. Is 42% Good? Provide Context!

25. Metrics are NOT an Exact Science Revenue -> Conversions / Conversion Rate / Product Performance Unique Visitors -> Visits Time on Page -> Pages Per Visit + Bounce Rate + Time on Page

26. Presenting Data Health Check Key Trends Opportunity By Manoj

27. Manoj Jasra www.JasraInc.com @manojjasra