+
Incorporating Digital into
Corporate Strategy
Presented by Uche Ajene

+ Why incorporate digital into your strategy?
“Businesses that are highly engaged with
the internet are two times more likely to
grow and earn twice more revenue”
- Deloitte Access Economics, 2013

+ What are the benefits?

+ Benefits of incorporating digital into your
strategy
Increase your customer base:
 Increase engagement with customers with minimal
additional effort
 Better customer service which leads to a better
customer experience

+ Benefits of incorporating digital into your
strategy
Decrease costs
 Increase efficiency which leads to greater
productivity
 Reduce overhead costs

+ Benefits of incorporating digital into your
strategy
Increase revenue
 With your now larger customer base and more
efficient operation, you can diversify your income
streams

+ Benefits of incorporating digital into your
strategy – A case study
Source: www.tmforum.org

+
How to incorporate digital into
your strategy
An overview

+ How to incorporate digital into your strategy

+ How to incorporate digital into your strategy
Who?
Who owns the strategy?
Who is driving it?

+ How to incorporate digital into your strategy
Who?
What skills already exist in your
business?

+ How to incorporate digital into your strategy
What?
What is the best practice for your
business industry?

+ How to incorporate digital into your strategy
What?
What is the digital presence is right for
you?

+ How to incorporate digital into your strategy
What?
What impact do you want digital to have
on your bottom line?

+ How to incorporate digital into your strategy
When?
When?- Determining your digital capability

+ How to incorporate digital into your strategy
Where?
Where should you go for advice?

+ How to incorporate digital into your strategy
How?
How will you measure your digital
strategy?

+
Thank you