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The New Playbook for Personalizing Content Experiences at Scale

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In this webinar, Uberflip's Director of Content Experience Paige Gerber digs into how to personalize content experiences at scale.

Publicada em: Marketing
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The New Playbook for Personalizing Content Experiences at Scale

  1. 1. The New Playbook for Personalizing Content Experiences at Scale Paige Gerber Director of Content Experience Uberflip
  2. 2. The way we experience content matters!
  3. 3. HOW DO WE NAIL A GREAT CONTENT EXPERIENCE? ENVIRONMENT STRUCTURE ENGAGEMENT
  4. 4. ENVIRONMENT Placement Design Display Visual aesthetics
  5. 5. Organizatio n Navigation Tagging Curation STRUCTURE
  6. 6. ENGAGEMENT Personalization Relevance Consistency Contextual CTAs
  7. 7. TOP B2B MARKETING STRATEGIES Demand Generation ABM Sales Enablement Inbound
  8. 8. CONTENT BRINGS THESE MARKETING STRATEGIES TO LIFE. Demand Generation ABM Sales Enablement Inbound DRIVEN BY CONTENT
  9. 9. CAN WE REALLY PERSONALIZE CONTENT EXPERIENCES AT SCALE? SO MANY TOUCH POINTS!
  10. 10. Content Experience Framework
  11. 11. Content Experience Framework
  12. 12. Content Experience Framework
  13. 13. Content Experience Framework
  14. 14. Content Experience Framework
  15. 15. INBOUND Content Experience Framework
  16. 16. DEMAND GENERATION Content Experience Framework
  17. 17. ACCOUNT BASED MARKETING ACCOUNT BASED MARKETING Content Experience Framework
  18. 18. SALES ENABLEMENT Content Experience Framework
  19. 19. Content Experience Framework
  20. 20. Content Experience Framework
  21. 21. Content Experience Framework
  22. 22. Content Experience Framework
  23. 23. Download Now: uberflip.com/ce Paige Gerber Director, Content Experience Uberflip linkedin.com/in/paigemgerber Content Experience Framework
  24. 24. Use promo code: MARKT100 for $100 off a full price ticket. Click here. PASSES STARTING AT $699
  25. 25. August 20–22nd, 2019 Toronto, ON The Royal Conservatory of Music
  26. 26. Employee Promotions ● Customer Success, Sales, Partners, Support & Marketing are equipped with $100 off promo code= $100 VISA Gift Card ○ Any other department is welcome to use the general Uberflip codes (UBRF100) ○ Customer Success- 10 tickets sold ○ Sales- 2 tickets sold ○ Marketing- 3 tickets sold Cecily Strong Actress and Comedian Saturday Night Live ANNOUNCING OUR CLOSING KEYNOTE!
  27. 27. Ann Handley Chief Content Officer MarketingProfs Jay Baer President Convince & Convert Robert Rose Keynote Speaker and Bestselling Author Content Advisory Mathew Sweezey Principal of Marketing Insights Salesforce April Dunford Founder and Keynote Speaker Ambient Strategy Rand Fishkin Founder SparkToro Tim Washer Keynote Speaker Ridiculous Speaker Megan Golden Global Content & Social Media LinkedIn Neil Patel Co-Founder Neil Patel Digital Ardath Albee Marketing Strategist Marketing Interactions CONEX TOUR ALUMNI
  28. 28. Uberflip Demo
  29. 29. Request Demo: uberflip.com/request-demo Jason Oakley Senior Manager, Product Marketing Uberflip linkedin.com/in/oakleyjason Content Experience Platform

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