The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.

You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.