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How To Assemble a High Converting eBook

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The eBooks you create have the potential to become an important pillar in your content marketing mix.

Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.

But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!

Publicada em: Marketing
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How To Assemble a High Converting eBook

  1. HOW TO ASSEMBLE A HIGH CONVERTING
  2. A GOOD EBOOK CAN BE I
  3. But a GREAT eBook Q1 awn rfi H" “B that attracts the kind of leads you want. ..
  4. LUCKILY, THERE ARE INSTRUCTIONS. ..
  5. MAKE 4 BLUEPRINT
  6. MAKE 4 BLUEPRINT 4___, Before you sta t, you'll need an @£u1fl: Hfi[me.
  7. FIGURE OUT WHO THIS EBOOK IS FOR AND BUILD IT FOR THEM*.
  8. FIGURE OUT WHO THIS EBOOK IS FOR AND BUILD IT FOR THEM*. PICK a: v Topic they're interested in (better yet, a way to solve their problem).
  9. FIGURE OUT WHO THIS EBOOK IS FOR AND BUILD IT FOR THEM*. PICK a: v Topic they're interested in (better yet, a way to solve their problem). v Tone that resonates with them.
  10. ‘. jfifiio ha io CI IIT . - II? If%I, .lH+Ijn IT IFI TI-IEI. ;II"‘_ Pick a: Topic they're interested in (better yet, a way to solve their problem). Tone that resonates with them. Title that describes what the content is about.
  11. ‘. jfifiio ha io (TI IIT ‘ ‘ I V - I I . - II? If%I, .IILIjn IT IFI TI-IEI. ;I”"‘_ Pick a: Topic they're interested in (better yet, a way to solve their problem). Tone that resonates with them. Title that describes what the content is about. *This helps you screen for only the most relevant leads.
  12. :OUTLlNE: ,YOUR. . ‘STRUCTURE.
  13. :OUTL| _NE: ,YOUR. , ‘STRUCTURE. . Decide where everything will go.
  14. :OUTL| _NE: ,YOUR_ , °$TRUCTURE. . Decide where everything will go. Write out your . Table of Contents.
  15. SOURCE YOUR TOOLS AND BUILDING MATERIALS What're you working with?
  16. DO SOME PRELIMINARY RESEARCH. GET TO KNOW YOUR TOPIC!
  17. DO SOME PRELIMINARY RESEARCH. GET TO KNOW YOUR TOPIC!
  18. DO SOME PRELIMINARY RESEARCH. GET TO KNOW YOUR TOPIC!
  19. DO SOME PRELIMINARY RESEARCH. GET TO KNOW YOUR TOPIC!
  20. DECIDE ON THE FORMAT YOU'RE GOING TO USE
  21. DECIDE ON THE FORMAT YOU'RE GOING TO USE Consider a format that lets you: / Add interactive widgets & media elements.
  22. l; -l: *.: ll. Nl: I THE I v W fmi re I 3 H: i?E Consider a format that lets you: Add interactive widgets & media elements. Track & measure each page.
  23. DECIDE ON THE FORMAT YOU'RE GOING TO USE Consider a format that lets you: / Add interactive widgets & media elements. Track & measure each page. — Make it easier for readers to share.
  24. WILL YOU MAKE IT A DOWN LOADABLE PDF? LET READERS ACCESS “ AND sHARE lT THROUGH THE CLOUD? 0
  25. LAY THE BRICKS START BUILDING YOUR EBOOK!
  26. WRITE IT!
  27. IT'S TIME TO ADD THE SUBSTANCE—YOUR CONTENT. . ‘.- T / ' {>_ Be short and to the point. IEEIQ‘ ~ ' '2 IO: 9 ‘ ' if T7 « A "V 3 Tu —’ "‘ "
  28. IT'S TIME TO ADD THE SUBSTANCE—YOUR CONTENT. . ‘.-T / ’ ? _ Be short and to the point. I Create white space to / make it easier to read. T? “ v 9 IO: 9 . . 55* D x, _ _, E
  29. IT'S TIME TO ADD THE SUBSTANCE—YOUR CONTENT. . ‘.-T / ’ ? _ Be short and to the point. I Create white space to / make it easier to read. Use your research (provide real value).
  30. DESIGN IT! NO ONE WANTS TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! )
  31. DESIGN IT! NO ONE WANTS TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) AKE IT SIMPLE, MAKE IT BRANDED, MAKE IT YOURS. Q . . : '5 A ’ r V I. r H V7 ‘. +- - ‘ 9-
  32. DESIGN IT! NO ONE WANTS TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) MAKE IT SIMPLE, MAKE IT BRANDED, MAKE IT YOURS. DESIGN VISUAL ELEMENTS S0 THEY WORK WITH AND SUPPORT THE TEXT.
  33. DESIGN IT! NO ONE WANTS TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) MAKE IT SIMPLE, EMBED LINKS MAKE IT BRANDED, VIDEOS, ' MAKE IT YOURS. SLIDESHOWS ‘ DESIGN VISUAL YUR | =oRMA1' ELEMENTS SO THEY ALLOWS- WORK WITH AND SUPPORT THE TEXT.
  34. DON'T FORGET THE DOOR! 0-: No opt-in form lets anyone read it, favoring brand awareness over lead generation. 0-»: An opt-in form lets you generate leads with each reader. This is what I 3 } makes it convert. — V 1. ll . (Ill 0- Contact Info is the cover fee you U 1‘ V! I can charge readers for entry.
  35. DON'T FORGET THE DOOR! 0-: Use a Landing Page to sell your eBook with more copy and other elements. I- Use an Overlay Form to entice buyers with minimal copy and On ‘ 3 i a glance at your eBook. - 7 1. ll . (Ill 0- Decide the price of admission- U 1‘ 7!’ how much contact info will you ask from readers?
  36. YOUR EBOOK IS READY. START TELLING PEOPLE ABOUT IT.
  37. YOUR EBOOK IS READY. START TELLING PEOPLE ABOUT IT. Include contextual CTAs in _; related content, directing others ~ “ to the eBook’s front door.
  38. YOUR EBOOK IS READY. START TELLING PEOPLE ABOUT IT. Include contextual CTAs in __; related content, directing others ~ “ to the eBook’s front door. Get the word out on your most active social channels (e. g. email, Linkedln, Twitter).
  39. YOUR EBOOK IS READY. START TELLING PEOPLE ABOUT IT. fl Include contextual CTAs in related content, directing others to the eBook’s front door. i Get the word out on your most active social channels (e. g. email, Linkedln, Twitter). i Feature a CTA at the end for your brand to credit the architect!
  40. 0 MEASURE THE REACTION PLAN FOR THE FUTURE
  41. 0 MEASURE THE REACTION PLAN FOR THE FUTURE A See where your eBook was a hit and where it fell short.
  42. 0 MEASURE THE REACTION PLAN FOR THE FUTURE A See where your eBook was a hit and where it fell short. A Take those insights and build a bigger, better «' eBook next time!
  43. A GREAT EBOOK ISN'T BUILT IN A DAY
  44. BUT BUILD IT RIGHT AND YOUR EBOOK COULD LAST FOREVER GENERATING NEW LEADS FOR YOU AS EVERGREEN CONTENT
  45. TRANSFORM YOUR PDF INTO A FREE PAGE-TURNING EBOOK GENERATE MY EBOOK NOW

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