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B2B Content Marketing Trends 2015 [Infographic]

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MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.

Publicada em: Marketing
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B2B Content Marketing Trends 2015 [Infographic]

  1. 1. Trends forB2B If you want to be more effective at content marketing, document your strategy Infographicsisthetacticthathad the greatest increase in usage 2013 2014 DOCUMENTED NOT DOCUMENTED *highcontentmarketingeffectiveness 70% of content marketers are creating more content than they did one year ago... ... but only 21% say they are successful at tracking ROI 51% 62% 60% 35% 32% POPULAR B2B CONTENT MARKETING TACTICS of content marketers said they use social media content. Top 5 most effective B2B tactics SOCIAL MEDIA PLATFORM USAGE 94% 88% 84% 72% 64% 41% 33% 24% 20% INITIATIVE CONTENT MARKETERS PLAN TO WORK ON IN 2015 1. Creating engaging content 2. Producing content consistently 3. Measuring content effectivenessOF B2B content marketers Measuring content 55% MORE THAN HALF OF ALL B2B MARKETERS PLAN TO INCREASE THEIR CONTENT MARKETING BUDGET 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America http://www.marketingprofs.com/charts/2014/26154/2015-b2b-content-marketing-benchmarks-budgets-and-trends http://www.slideshare.net/mprofs/2015-b2-bresearch-final-39729380 92% Thosewhohaveadocumentedstrategy rate themselves highly in terms of content marketing effectiveness Documented strategy Verbal strategy No content strategy Unsure SOCIAL MEDIA MOST POPULAR (other than blogs) 48% 38% 14% 3% IN-PERSON EVENTS 69% WEBINARS / WEBCAST 64% VIDEOS 60% BLOGS 60% CASE STUDIES 58% effectiveness#1 TOP 3 CHALLENGES SOURCES Content Marketing SAY THEY HAVE A DOCUMENTED CONTENT STRATEGY * * Top5organizationalgoals forB2Bcontentmarketing Brand Awareness - 84% Lead Generation - 83% Engagement - 81% Sales - 75% Lead Nurturing - 74% SAY THEY WILL INCREASE SPENDING

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