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7+ Uberflip Hub Hacks to Take Your Content to New Heights

Build Custom Stream. Create CTA. Repeat.

Sound familiar?

It’s great to establish sound processes to consistently execute your content marketing efforts with your Uberflip Hub, but getting stuck in the same old cycle could hurt your results if you’re not optimizing and testing new things.

It’s time to push the envelope and leverage your Hub to its full potential.

In this presentation, you'll learn 7+ easy Hub “hacks” that will help you get more out of your Uberflip Hub.

7+ Uberflip Hub Hacks to Take Your Content to New Heights

  1. 1. 7+ Uberflip Hub Hacks to Take Your Content to New Heights Sam Brennand Customer Success Lead 9/22/2015 17+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  2. 2. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar HOUSEKEEPING! Get your tweet on and join the conversation with #uberwebinar We’ll send slides and the recording Q&A at the end - ask questions in the chat box! (If we run out of time, tweet or email us!)
  3. 3. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar B2B Marketing Hacks Webinar Series Make Sure You’re Signed Up! go.uberflip.com/b2b-content-hacks
  4. 4. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Hacks: What Are We Talking About?
  5. 5. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Not This:
  6. 6. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Not This: Not This:
  7. 7. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Not This: Not This: Not This:
  8. 8. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar A “Hack” is What Happens When Marketers Grow Tired of the Word “Tip” (just kidding)
  9. 9. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Sean Ellis The Original “Growth Hacker” Coined the term “growth hacking” in 2010 to describe a different type of marketing role. Since then, the term has taken hold in the marketing world. A “Hack”, in its most general sense, refers to a tip, trick, or new approach to solving a problem.
  10. 10. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #1 Smart Marketing Ideas
  11. 11. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (1) Query String Parameters Track Everything! You can add query string parameters (such as UTMs) to a ton of things inside your Hub, including: • Menu links/icons • Link CTA buttons • Social sharing buttons If it’s outbound, make sure it’s tracked!
  12. 12. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  13. 13. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  14. 14. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  15. 15. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #2 Interesting Use Cases
  16. 16. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (2) Micro Sites It’s as easy as adding a Hub! Attending a conference? Running a promotional campaign around a holiday or a special event? Exploring AMB (Account-Based Marketing)? Just add another Hub! There’s no limit to the number of Hubs on your account.
  17. 17. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  18. 18. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  19. 19. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  20. 20. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #3 Features You Never Knew You Had
  21. 21. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (3) Features Password Protected Hubs Using your Hub for internal content? Need to limit access to your content to a specific group of users? You can now control who has access to your Hub with our new Hub Authentication feature!
  22. 22. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  23. 23. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  24. 24. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (3) Features Hidden Fields Including Hidden Fields as a field type on your Form CTAs allows you to pass specific pieces of behind-the-scenes information along with a Form submission. Pro Tip: You can also populate these hidden fields with query string parameters to help you scale your efforts!
  25. 25. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  26. 26. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  27. 27. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  28. 28. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  29. 29. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #4 “Hidden” Integrations
  30. 30. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (4) Integrations Optimizely Integrating with Optimizely can open up a world of possibilities when it comes to A/B and multivariate testing. It can help you: • Boost engagement, • Increase interactions, and • Drive conversions All with just a few clicks!
  31. 31. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  32. 32. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  33. 33. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (4) Integrations BrightInfo BrightInfo tracks how visitors interact with content, and provides real-time suggestions on other pieces of content that visitors might be interested in, based on their activity. Integrating your Hub with BrightInfo can help you boost engagement with your visitors with smart recommendations.
  34. 34. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  35. 35. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  36. 36. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (4) Integrations Hootsuite Integrating your Hub with Hootsuite makes it easy to automate the sharing of your content through social media. You can Tweet, post to Facebook, share to LinkedIn, or post to Google+ all of your Hub’s content – all from one place and without the manual effort.
  37. 37. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  38. 38. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  39. 39. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #5 Time Savers
  40. 40. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (5) Time Savers Cloning CTAs Creating Link and Form CTAs in Uberflip is a quick and easy process. The Clone CTA feature makes it even easier! If you have CTAs that… • Ask for a lot of information • Include a large number of hidden fields …get Cloning!
  41. 41. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  42. 42. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (5) Time Savers Image Access Tired of uploading images through the Item Editor? Your Hub now has an Image Manager, making it easy to find and manage the images you use for content and branding. You’ll find this option in the left hand menu when managing your Hub.
  43. 43. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  44. 44. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #6 Curating with Pocket
  45. 45. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (6) Curation Add One-Off Items with Pocket Want to curate one-off posts you find online and add them to your Hub or Resources Center? Use Pocket, an awesome tool for saving interesting articles, videos, and more, to build your own custom RSS feed of individual web pages!
  46. 46. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Sign up for Pocket!
  47. 47. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar 1 2
  48. 48. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Copy the RSS Feed URL
  49. 49. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Create a New Blog Stream
  50. 50. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Enable Stream Option
  51. 51. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Add Articles to Your Pocket with the Browser Plug-in
  52. 52. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Uberflip Hack #7 Custom Code
  53. 53. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (7) Custom Code Domain Blocking Tired of your leads coming in with non- business email addresses? Add some custom JavaScript to block submissions from certain email domains! Hubs.onPageChange = function(){ $('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0- 9._%+-]+@(?!uberflip)[A-Z0-9.-]+.[A-Z]{2,4}$'); }; [3/23/2015 10:09:55 AM] Chris Gosselin: $('.preview-form-field[data- mapping="Email"]').attr('data-regex', '^[A-Z0-9._%+-]+@(?!uberflip)[A-Z0-9.- ]+.[A-Z]{2,4}$');
  54. 54. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  55. 55. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  56. 56. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (7) Custom Code Appearance Customizations Using Custom HTML, CSS, and JavaScript, you can change just about anything you can imagine inside your Hub. Want circular Tiles? You’ve got it. Need to change the background color for certain Streams? Piece of cake. But what about banner images everywhere?
  57. 57. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar HTML CSS JavaScript
  58. 58. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
  59. 59. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar (7) Custom Code Custom Integrations
  60. 60. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Key Takeaways “Hack” away! The more you invest in your Hub the more your Hub will help you achieve your marketing goals! Contact your Customer Success Coach for help And last but not least….
  61. 61. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar B2B Marketing Hacks Webinar Series Make Sure You’re Signed Up! go.uberflip.com/b2b-content-hacks
  62. 62. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar THANK YOU! QUESTIONS? @uberflip @sambrennand info@uberflip.com hub.uberflip.com
  63. 63. 7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar Additional Resources

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