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6 Ways to Promote Your Hub to Drive Massive Traffic

If a Hub is built in a digital forest and no one is around to visit it, does the Hub actually exist?

Without a well-developed distribution strategy to bring in the right sets of eyes, a great content Hub isn’t of much use to you. If you’ve put in the time and effort to build a killer content Hub, you need to market that Hub before it can help market your content.

After all, you wouldn’t buy a Ferrari and leave it parked in a garage, would you? ☺

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6 Ways to Promote Your Hub to Drive Massive Traffic

  1. 6 Ways to Promote Your Hub to Drive Massive Traffic Emilie Hamel Customer Success Specialist Sam Brennand Customer Success Lead 8/20/2015 16 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  2. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar HOUSEKEEPING! Get your tweet on and join the conversation with #uberwebinar We’ll send slides and the recording Q&A at the end - ask questions in the chat box! (If we run out of time, tweet or email us!)
  3. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  4. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar ANSWER: NO!
  5. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar YOU NEED TO MARKET YOUR CONTENT HUB SO IT CAN HELP YOU MARKET YOUR CONTENT (SAY THAT 5 TIMES FAST)
  6. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Email Marketing Social Media SEO Communities Embeds Paid Traffic
  7. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (1) Email Marketing 20 years on, still going strong… A recent study conducted by Pardot found that – surprise, surprise – 73% of marketers agreed that email marketing is still core to their business. Understand how visitors are making their way to your Hub (a.k.a. what’s working) Dig deeper
  8. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (1) Email Marketing Approaches & Tips • Introduce your Hub when it launches • Make sure your company knows about it! • Include links to your Hub in email signatures • Tightly integrate Hub content with your marketing automation workflows/campaigns • Use your Hub’s Tile Embed feature
  9. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  10. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  11. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  12. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  13. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  14. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (2) Social Media The new-ish kid on the B2B block According to the Content Marketing Institute, the average B2B marketer uses six different social networking platforms. Social media can have a lead-to-close rate up to 100% greater than that of outbound marketing methods.
  15. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (2) Social Media Approaches & Tips • Repurpose your Hub’s content into bite- sized chunks to distribute frequently • Integrate your Hub with AddThis – today! • Seed your presentations and visual content to platforms like SlideShare • Use Hootsuite (we’ll get to it in a minute)
  16. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  17. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  18. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Customized social sharing icons with AddThis
  19. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Learn More:
  20. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (3) SEO Search Engine Optimization There are over 12,000,000,000 (billion!) searches per month in the United States alone. SEO-generated leads can close at a rate of up to 850% higher than outbound- generated leads. Inbound marketing at it’s finest!
  21. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (3) SEO Approaches & Tips • Set meta descriptions for everything (both Items and Streams) • Optimize your on-page SEO • Longer content tends to perform better (top 10 content pieces have >2,000 words) • Appropriately use Stream SEO options
  22. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  23. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  24. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Customize SEO Titles Create User Friendly Meta Descriptions
  25. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  26. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (4) Communities Enhance visitor engagement Every marketer wants to turn their content into a vibrant community. If you have great content, your buyer personas will be compelled enough to leave a comment, share it with their own network, or give you constructive feedback. Engagement is the silver bullet.
  27. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (4) Communities Approaches & Tips • Integrate Disqus with your Hub – today! • Make sure you have a process in place to reply to – and encourage – engagement • Ask for feedback in your content • Embrace tools like Influitive to encourage fans to become advocates
  28. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  29. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  30. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  31. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Get your fans involved!
  32. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (5) Strategic Embeds Give ‘em a taste Your Hub should be a final destination for content consumption, engagement and lead capture. Using a number of your Hub’s easy to use Embed Tools, you can strategically embed elements of your Hub into other platforms to drive traffic back to the main event.
  33. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (5) Strategic Embeds Approaches & Tips • Embed Tiles into emails • Embed a dynamic Stream of Tiles onto the static pages of your website • Embed Tiles or Animated Mini-Flipbooks • Embed Tiles or Grids into sidebars/footers • Embed a Hub on internal tools (i.e. intranet)
  34. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  35. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  36. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  37. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  38. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  39. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  40. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar (6) Paid Traffic The magic of SEM and ads According the Content Marketing Institute, “search engine marketing (SEM) is the paid promotion method that B2B marketers not only use most often but also find most effective.”
  41. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar • Experiment with social media advertising • Drive traffic using Google AdWords • Test out paid ads on Bing & Yahoo • Advertise strategically through tools like Outbrain or Taboola • Retarget Hub content to your visitors (6) Paid Traffic Approaches & Tips
  42. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  43. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  44. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
  45. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Things to Start Thinking About Do you have a documented promotional strategy for your Hub? Is your Hub the center of your content distribution strategy? Remember: You need to market your Hub so that it can help you market your content
  46. How to Use Google Analytics with Your Hub @uberflip @sambrennand#uberwebinar THANK YOU! QUESTIONS? @uberflip @sambrennand info@uberflip.com hub.uberflip.com
  47. 6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar Additional Resources

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