If a Hub is built in a digital forest and no one is around to visit it, does the Hub actually exist?
Without a well-developed distribution strategy to bring in the right sets of eyes, a great content Hub isn’t of much use to you. If you’ve put in the time and effort to build a killer content Hub, you need to market that Hub before it can help market your content.
After all, you wouldn’t buy a Ferrari and leave it parked in a garage, would you? ☺