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VILLE VIVANTE
How can we bring mobile data to life?




presented by Interactive Things
01

THE
VISION


presented by Interactive Things   2
INTERACTIVE
 THINGS
 User Experience & Data Visualization Studio




presented by Interactive Things                3
Data Base
Anonymized mobile data provided by Swisscom




presented by Interactive Things               4
Data Base
Anonymized mobile data provided by Swisscom




presented by Interactive Things               4
Data Base
Represented in an artistic way




presented by Interactive Things   5
Data Base
Represented in an artistic way




presented by Interactive Things   5
02

THE
PROCESS


presented by Interactive Things   6
The Process
Simplified in 3 Steps




                                  Understand the Data


                                  Find Personal Stories


                                   Make it Attractive



presented by Interactive Things                           7
Data Analysis
To understand the data, we use whatever tool is necessary




presented by Interactive Things                             8
Data Analysis
To understand the data, we use whatever tool is necessary




presented by Interactive Things                             8
Data Analysis
To understand the data, we use whatever tool is necessary




presented by Interactive Things                             8
Data Analysis
To understand the data, we use whatever tool is necessary




presented by Interactive Things                             8
Data Analysis
To understand the data, we use whatever tool is necessary




presented by Interactive Things                             8
Provided Data
Anonymous Mobile-Usage Data of One Week




                                       Cell
                                     Position




                                  Hand Overs per
                                       Day
                                    ~200’000

                                    Calls per
                                      Day
                                    ~2’000’0
                                       00




presented by Interactive Things                    9
Storytelling
Transform the Data in Stories
Visual DNA
How does the Visualization look like
Visualization Patterns
Convey growth, interaction, dynamics, ebb and flow.




presented by Interactive Things                      12
Scale of Abstraction
-




          Abstract                Specific



presented by Interactive Things             13
Scale of Abstraction
-




          Abstract                Specific



presented by Interactive Things             13
Timeline
      -

                                                                  13:50            21:30                22:10

MON


                 MON           TUE        WED                  THU         FRI               SAT                        SUN



TUE


                                                                                   22:10



                 MONDAY       TUESDAY   WEDNESDAY             THURSDAY    FRIDAY           SATURDAY                     SUNDAY
WED

       21:33




THU                                                 22:10


                 MONDAY       TUESDAY   WEDNESDAY             THURSDAY    FRIDAY           SATURDAY                     SUNDAY




FRI




                                                                                                        N         MO
                                                                                                      SU            N
SAT




                                                                                                                           TUE
                     MONDAY                                 MONDAY




                                                                                           SAT
                     22:10                                  22:10                                       22:10




                                                                                                                         WE
SUN




                                                                                               I
                                                                                             FR




                                                                                                                           D
                                                                                                            THU
03

THE
OUTCOME


presented by Interactive Things   17
Design Strategy
Our two Principles




                    Get attention through emotions


              Provide insights through stoytelling




presented by Interactive Things                      18
Communication Principles
Get attention through emotions and provide insights


                           Projection   Posters




                             Abstract   Specific



presented by Interactive Things                       19
presented by Interactive Things   22
presented by Interactive Things   23
presented by Interactive Things   24
presented by Interactive Things   25
More Information
-




                    villevivante.ch   datavisualization.ch



presented by Interactive Things                              26
Many thanks!
Don’t hesitate to get in touch




Email
 
 hello@interactivethings.com
Web
 
 http://interactivethings.com
Twitter
 @ixt




presented by Interactive Things        27

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