These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
4. Remko Vermeulen
VP of Product Innovation
Koa Health
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Delft University of Technology, Innovation
Management & Product Design Engineering,
Leiden University, Psychology
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Warner Brothers, Financial Times, Telefonica, O2,
British Council, Renault, Yukos Russia, Delsey,
Electrolux, Vivo Brasil, Reliance India
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Harvard Medical School, Royal College of Art,
Imperial College, London School of Economics
34. Uncertainty
uncertainty, doubt, dubiety, skepticism, suspicion,
mistrust mean lack of sureness about someone or
something. uncertainty may range from a falling
short of certainty to an almost complete lack of
conviction or knowledge especially about an
outcome or result.
40. “What happens generally is an episode will start
with Annabel and I discussing an idea. It could be an
issue like parenting or an observation on life, and at
some point there will be a ‘what if’ idea. It will ping-
pong back and forwards, as I try to think of the
worst possible outcome.”
Charlie Brooker & Annabel Jones, Black Mirror
44. What if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if,
what if, what if, what if, what if, what if, what if, what if, what if
47. UnSome certainty
unsomecertainty, some doubt, some dubiety,
some skepticism, some suspicion, some mistrust
mean lack of some level of sureness about
someone or something. unsomecertainty may
range from a falling short of certainty to an
almost complete some lack of conviction or
knowledge especially about an outcome or result.