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Automotive User Interface Design: Innovative UI design in a slow moving industry ... I mean seriously slow!

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Have you ever noticed how dated the interface looks on your brand new car? Skeumorphic was so cool back when the design team actually created it. How sad it’s not flat like your new smart watch.

A panel of experts will discuss the challenges of designing cool, high-tech digital user interfaces for automobiles that people want to keep forever but be as cool as their latest tech gadget.

The panel will include: 1) a human factors expert with years of experience evaluating automobile cockpits among other things, 2) a user interface design consultant with decades of experience designing everything from cockpits to farm tractors, 3) an automotive industry insider with years of HMI strategy experience, and finally, 4) a cognitive psychologist with significant industry experience.

Publicada em: Tecnologia
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Automotive User Interface Design: Innovative UI design in a slow moving industry ... I mean seriously slow!

  1. 1. Automotive User Interface Design High-Tech UI design in a slow moving industry
  2. 2. Mark Palmer Vice President, Human Centered Design Lextant Russell J. Branaghan, Ph.D. Associate Professor, Human Systems Engineering Arizona State University Scientific Advisor, Research Collective Steve Simula Senior Director, User Experience Design Lextant Mark Duer Design Researcher, User Experience Design Ford Motor Company
  3. 3. Our goal for today … • Introduce you to the state of UX in cars • Discuss specific challenges designing car interfaces • Share our vision of how interfaces should be designed
  4. 4. Big ideas to take away … • Technology changes a lot fast than people evolve • Interface technology changes faster than cars • Great interface design requires prioritized user needs • Physical controls work best in cars
  6. 6. “Design should be like a good English butler … they're there for you when you need them, but in the background at all other times.” - Dieter Rams
  7. 7. Driving is the experience!
  9. 9. They’re just too fast …
  10. 10. Moments
  11. 11. Yesterday Today Tomorrow
  12. 12. Yesterday Today Tomorrow
  13. 13. Consu mer Technolo gy Hub Sanctu ary Experien ce Experien ce Consu mer Vehicle
  14. 14. If you watched a move about a guy who wanted a Volvo and worked for years to get it, you wouldn’t cry at the end when he drove off the lot, testing the windshield wipers. You wouldn’t tell your friends you saw a beautiful movie or go home and put a record on to thing about the story you had seen. The truth is, you wouldn’t remember that movie a week later, except you’d feel robbed and want your money back. Nobody cries at the end of a movie about a guy who wants a Volvo. But we spend years actually living those stories, and expect our lives to be meaningful.
  15. 15. “Many of us have the sensation we are standing two inches away from a huge screen; and it’s noisy and crowded and its changing with every second. That screen is our lives. And it’s only by stepping back, and then further back and holding still that we can begin to see what the canvas means, and to catch the larger picture.
  16. 16. So in the age of acceleration, nothing can be more exhilarating than going slow. And in an age of distraction nothing is more luxurious than paying attention. And in an age of constant movement, nothing is so urgent as sitting still. So you can go on your next vacation (destination) to Paris, Hawaii, New Orleans (Text, Tweet, Make A Phone Call, Surf the Internet) I bet you’ll have a wonderful time. But, if you want to come back home alive, full of fresh hope and in love with the world, I think you might want to try considering going nowhere.”
  17. 17. There is no such thing as the creative type. As if creative people can just show up and make stuff up. As if it were that easy. I think people need to be reminded that creativity is a verb; a very time consuming verb. It’s about taking an idea in your head and transforming it into something real. And that is always going to be a long and difficult process. If you are doing it right, it is going to feel like work.
  18. 18. Automotive Design Challenges • Development cycles - automotive vs. phones • Many departments working together (not!) • Apple CarPlay and Android Auto
  19. 19. Long Development Cycles 2007 2014
  20. 20. Engineers vs. Designers vs. Researchers
  21. 21. Evolution of Apple CarPlay & Android Auto https://techpinions.com/the-evolution-of-carplay/38762
  22. 22. “In this great future you can’t forget your past.” - Bob Marley
  23. 23. Millions of Years ago Past Presen1234 Australopithecus Walked upright 4 million years ago Homo Habilis Stone tools 2 million years ago Homo Erectus - Fire 1.8 million years ago Homos Sapiens Buried Dead 300, 000 years ago
  24. 24. http://en.paperblog.com/did-australopithecus-make-stone-tools-392748/
  25. 25. http://www.odec.ca/projects/2011/yuyuya/page7.html
  26. 26. http://tylerprestonsocials7.weebly.com/home-erectus.html
  27. 27. http://joycekim121.weebly.com/611-hunter-gatherer-society-and-the-development-of-tools-and-the-use-of-fire.html http://www.consumerreports.org/cro/magazine/2015/04/infotainment-systems/index.htm
  28. 28. Multiple resources theory http://www.ise.ncsu.edu/nsf_itr/794B/papers/Wickens_2008_HF_MRT.pdf
  29. 29. Automotive User Interface Design High-Tech UI design in a slow moving industry