As the Head of Product Design at Viasat, Pascal Marsh specializes in developing user-centric design solutions to improve customer satisfaction & experience, brand awareness and profitability.
Pascal's presentation is focused on the process of turning a product into a vision, which includes empathy, defining, ideating, prototyping and testing.
7. 36%
CAREFUL
PLANNER
13%
INDEPENDENT AND
HYPER CONNECTED
12%
PAMPERED
8%
OPEN-MINDED
ADVENTURER
Source: The Passenger IT trends survey 2017 | SITA
Does not want to experience
any negative parts of their
journey, so they plan ahead to
avoid them. Often they double
check every stage of
preparation and travel.
Anxiety and apprehension
about the travel experience
tends to drive their behaviors.
Relaxed travelers who can
afford a higher standard
of service. They make
frequent use of status-
based services e.g. lounges,
loyalty programs, etc.
They tend to enjoy travel
more than others, but
regularly experience a blend of
mild annoyance with
anticipation and joy.
Eager to try new things and
services. They are looking
for memorable experiences,
but tend to travel economy
class and look for bargains.
They are happy and excited
about their travel journey,
although many also express
underlying apprehension.
It is very important for them to
maintain control and
determine their own context.
They value efficiency very
highly, so tend not to be
passionate about travel
during which they commonly
experience mild annoyance
and impatience.
8.
9.
10. On the ground
95% of the world’s population lives95% of the world’s population lives onon 10% of the world’s land
13. At sea
At-sea internet Live-Streaming Drone Footage
https://www.youtube.com/watch?v=4yLX9yw-Jhk
A great surf picture/Video no sound
of Mullaghmore for Q&A
