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Prototyping at Booking.com: Lessons & Failures

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Melody and John discuss qualative usability testing and details of how to do effective UX research. They discuss designing a speamless onboarding experience for new users and the first step and the 3 stages of MVP's.

Publicada em: Tecnologia
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Prototyping at Booking.com: Lessons & Failures

  1. 1. Minimum Viable Pain Melody David & John Iseghohi | UXDX Amsterdam 2019 | Mar 20 Prototyping at Booking: Lessons & Failures
  2. 2. Melody David. Senior UX Copywriter Leadership 75% Cultural Sensitivity 80% Like people touching my hair 0% User-Focus 90%
  3. 3. 1.5M+ room nights booked every day 147,000+ destinations 227 countries & territories 28 million total reported listings 43 languages available 17,500+ employees worldwide 200+ offices 70+ countries 140+ different nationalities
  4. 4. Research & Research Qualitative Usability Testing Google Analytics Surveys and Questionnaires Hotjar Recording Previous data Local offices
  5. 5. Words matter Identify the user journey and potential issues Designer and copywriter work together on the user flow Non-biased interview script for user testing No lorem ipsum! Localization - 43 languages
  6. 6. John Iseghohi. UX Designer Football Fan 100% Knowledge 80% Empathy 90% Network 80% Experience 75%
  7. 7. Case Study: WebDirect Designing a seamless onboarding experience for new users of WebDirect
  8. 8. 1st MVP
  9. 9. 2nd MVP
  10. 10. Final MVP
  11. 11. Most of the partners already had a website They expect everything to work once they click the “buy” button Partners wanted more than just themes, fonts and color selection Main Learnings
  12. 12. We’re hiring! Melody David Twitter: @melodymeets LinkedIn: /in/melody-david-233a6ab https://careers.booking.com John Iseghohi Twitter: @jeberulz LinkedIn: /in/johniseghohi/