CardStar Connect is a mobile loyalty platform that saw significant growth from October 2009 to October 2010, with unique users increasing from 220,000 to 1 million, cards added growing from 650,000 to 2.9 million, and cards shown rising from 1.1 million to 7.9 million. The platform provides value to both consumers and merchants by consolidating loyalty cards, offering rewards and promotions, and allowing merchants to stay connected to customers and gain business intelligence. CardStar Connect's API and services allow apps and websites to access its loyalty management, user profiles, and shopping behavior data to power mobile loyalty programs. The company generates revenue from app sponsorship, deal promotions, and business intelligence sales.

1. CardStar Connect
The Leading Mobile Loyalty Platform
November 2010

2. The #1 Mobile Loyalty Platform
Mobilizing LoyaltyProprietary & Confidential
October ‘09 October ‘10
Platforms
Unique Users 220,000 1,000,000
Cards Added 650,000 2,900,000
Cards Shown 1,100,000 7,900,000

3. Traction: Promotional Content
Mobilizing LoyaltyProprietary & Confidential
Messages & Coupons
August 2010 – October 2010
Deals Served: 1,409
Impressions: 1,352,589
Deals Viewed: 260,483
View Click Through Rate: 19.3%
Call-to-Action: 12,207
Action Click Through Rate: 4.7%

4. Consumer Value Prop
Mobilizing LoyaltyProprietary & Confidential
It’s All About Convenience!
Loyalty Card Consolidation
Rewards
Promotional Messages
Coupons

5. Merchant Value Prop
Mobilizing LoyaltyProprietary & Confidential
It’s All About Brand Loyalty!
Stay Connected
Segment & Target Customers
High-Value Dynamic Content
Business Intelligence

6. CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps
&
WebsitesCard
Registration &
Management
Merchant
Channel
Profile
Information
Behavior &
Intent
CardStar Connect SDK
Loyalty Management Loyalty Graph
The Future of Mobile Loyalty
It’s All About Portability & Personalization!

7. CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps
&
WebsitesCard
Registration &
Management
Merchant
Channel
Profile
Information
Behavior &
Intent
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
CardStar Connect API
• Plug and Play Loyalty Management
• Single Sign On via CardStar Connect ID
• Access to Channel Content and CardStar Analytics

8. CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps
&
WebsitesCard
Registration &
Management
Profile
Information
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
Loyalty Management
• Card Registration and Management
• Cloud Services (Backup & Sync)
• Single Loyalty ID Mapped to Multiple Merchant Cards
Merchant
Channel
Behavior &
Intent

9. CardStar Connect Platform
Mobilizing LoyaltyProprietary & Confidential
Apps
&
WebsitesCard
Registration &
Management
Profile
Information
CardStar Connect API
Loyalty Management Loyalty Graph
Powering Mobile Loyalty
Loyalty Graph
• Merchant Relationships
• Demographic Modeling and Segmentation
• Shopping Pattern Analysis
Merchant
Channel
Behavior &
Intent

10. Business Model
Mobilizing Loyalty
App Sponsorship Revenue
App Deal / Coupon Revenue
Business Intelligence Revenue
Multiple Revenue Streams
Proprietary & Confidential

11. Partners
Mobilizing LoyaltyProprietary & Confidential

12. CardStar Connect Infrastructure
Mobilizing Loyalty
Andy Miller
CEO
860.970.1325
andy@mycardstar.com
C A R D
Get CardStar Today!