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  1. 1. Live-tweeting April 2015 1 Prepared April 2015 by CHINFO OI-2 Digital Media Engagement
  2. 2. AGENDA • Live-tweet defined • Research • Promote • Start coverage • Live-tweet • Use multimedia • Go beyond the speaker • Be social • Conclude • Contact information April 2015 2
  3. 3. WHAT IS A LIVE-TWEET? Live-tweeting is sending a series of Tweets for a certain period of time about an unfolding subject — anything from breaking news to an event. In this tutorial, we’ll look at how the Navy live- tweeted the Sea, Air, Space expo. April 2015 3
  4. 4. 1) RESEARCH Once you’ve decided to live- tweet an event, do your research: • Determine which portion of the event you’ll cover • Gather information about the speaker(s) including their Twitter user name (if they have one), their organization’s user name and/or hashtag, and their biography • Find content that you’ve already created such as fact files, blogs, news articles, etc. • Draft tweets for this content and shorten links April 2015 4
  5. 5. 2) PROMOTE A few days before your live event, announce your plan to live-tweet using the appropriate hashtag. For Sea, Air, Space, we used the existing hashtag (#SAS15) to join the larger conversation about the event. Since we live-tweeted multiple sessions over a three-day period, we created a Navy Live blog (http://1.usa.gov/1GCneTU) with the coverage schedule. April 2015 5
  6. 6. 3) START COVERAGE Live-tweeting is a lot like producing a television newscast. You should have your opening tweet, live-tweet and closing tweet. Your opening tweet interrupts your regular tweets and welcomes your followers to the event. If you’re covering multiple sessions, announce which session is next and your organization’s speaker. Use their biography as a link to provide background information about the speaker. April 2015 6
  7. 7. 4) LIVE-TWEET Remember these tips: – Say who is speaking or what is happening – Pick a style and be consistent – Be clear when you are either quoting a speaker or paraphrasing them – Keep your tweet to appropriately 100-120 characters – Use the event hashtag and your organization’s own relevant hashtag(s) April 2015 7
  8. 8. 5) USE MULTIMEDIA April 2015 8 Social media is a visual medium. Your audience wants to experience what is happening. Tweet more than just quotes or paraphrased statements. If you have the ability, take a photo using your smart phone and tweet it using the event hashtag. Take your audience behind the scenes.
  9. 9. 6) GO BEYOND THE SPEAKER Use your previously researched materials. In this case, Chief of Naval Operations Adm. Jonathan Greenert was discussing 3d printing. We selected relevant hashtag(s) (#3dPrinting and #NavyInnovates), stated when the blog was originally published (July 2014), linked to it and tweeted it. This provided our followers both additional context and content. April 2015 9
  10. 10. 7) BE SOCIAL Include other users in your coverage. You selected an event hashtag (#SAS15) to easily group conversations about the event. Retweet relevant content if it is available. In this example, a public affairs officer was live-tweeting using the event hashtag. Before engaging, determine if the content is relevant and factual. Remember to participate in the conversation. Retweeting or favoriting a tweet is a quick way to show you are engaged; it also encourages audience participation in the live-tweet. April 2015 10
  11. 11. 8) END YOUR COVERAGE Like a breaking news report on television, end your coverage by returning to “regularly scheduled” programming. This important tweet clearly ends your event for your followers. If you will be tweeting additional sessions of the same event, announce when you are returning to it, and repeat these live-tweeting steps starting with step 3. April 2015 11
  12. 12. CONTACT U.S. Navy Digital Media Engagement 703-614-9154 SocialMedia@Navy.mil April 2015 12