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Online and Social Media Weekly Report for October 16, 2011
Office of the Chief of Public Affairs Weekly Report: 10.10.11 – 10.16.11 TOPICS TRENDING THIS WEEK: Monday was a Federal holiday, but it was also the first day of AUSA. This brought Metric This Week (Change) mixed results to traffic across all platforms this reporting week. On Army.mil, six of the top 20 articles were all featured on the Professional Development Toolkit (www.army.mil/professional/) and reported on AUSA exhibits, panels or www.Army.mil ceremonies. The top two articles overall (in addition to #1, highlighted below, “Old Guard Soldiers blaze new trail” Visits 346,671 (-13,951) [www.army.mil/a/67135] received 6,492 page views and 1,626 Likes) both featured strong images of Soldiers aiming through the sites of their weapons. After last week’s extremely strong rise in new Facebook.com/USArmy followers, the Page Views 880,291 (-23,762) rate of adding new followers has slowed, but the number of users who un-follow (or “Unlike”) continues to be very low. Homepage Page Views 169,094 (-835) Source Most Popular Post Feedback Metrics Pages Per Visit 2.54 (+0.03) Army.mil XM25 feedback demonstrates lethality 7,111 views, http://www.army.mil/article/66968 Facebook 1,630 Likes Followers 995,850 (+9,403) Facebook 10/13 at 1100: Join us in sending birthday wishes to the U.S. Navy! 3,458 Likes, 484 comments, 157 https://www.facebook.com/USarmy/posts/10150336898098558 shares, 377,426 Impressions, Talking About This 32,056 (+944) 1.0% Feedback Average Daily Wall Posts 94 (-2) Twitter 10/16 at 2200: 82nd Airborne Rocks out! goo.gl/MCqa6 311 Clicks, http://twitter.com/#!/USArmy/status/125764228815667200 16 RTs Average Daily Likes 6,119 (-929) Army Live 10/13: Army Sustainability Report 2010 659 views, Average Daily Comments 688 (-199) http://armylive.dodlive.mil/index.php/2011/10/army-sustainability-report-2010/ 22 tweets Average Daily Photo Views 0** (--) -- Flickr “Media day” 9,095 views, 9 comments, Daily Post Feedback 47,647 (-7,899) http://www.flickr.com/photos/soldiersmediacenter/6237767019/ 13 favorites Twitter STAND-TO! 10/12: Base Realignment and Closure 10.72% Click-Through Rate http://www.army.mil/standto/archive/issue.php?issue=2011-10-12 (CTR)* Followers 98,721 (+992) Tweets 126 (-68) Page Views and Unique Visitors to Professional Development Army.mil/professional/ Toolkit & AUSA Reach (Tweets x Followers) 12,438,846 (-6,520,580) 800 Page Views High of 736 page views • 41 articles were added to Army Live 700 and 592 unique visitors on Army.mil/professional/ via CORE. Visits 9,669 (+92) Unique Wednesday Oct. 12 – when • 27 videos were added to the site. 600 the site was featured on Page Views 70,956 (-520) Visitors • 486 Twitter users used the hashtag Facebook.com/USArmy. 500 #AUSA2011, resulting in thousands Blog Posts 4 (-3) 400 of tweets cycling on the website. Flickr Low of 65 page 300 views and 53 unique visitors on • Army.mil visitors clicked on links to Photos Added 11 (-22) 200 Sunday Oct. 16. DVIDS streaming content 260 times. Total Views 274,015 (-23,153) • The article listing the webcast 100 schedule and links STAND-TO! 0 (www.army.mil/a/66955/) received Total Subscribers 13,895 (+19) 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 641 page views and 42 Likes. Avg. Weekly CTR* 9.08% (+1.73%) * National Government Click-Through Rate (CTR) Average is 5.4%. **Facebook appears to be inaccurately reporting photo views this week.