The document discusses Birmingham's participation in the Creative SpIN (Spillovers of Innovation) project. Creative SpIN aims to connect cultural and creative industries with other sectors to provide innovation and economic growth. Birmingham will focus on testing spillovers between creative industries and the health sector. The objective is to develop cross-sector collaborations and a multidisciplinary skills approach. Birmingham will work with its Creative SpIN partners and a local support group to identify practical methods for collaboration in the Ladywood district, with the goals of improving health, employment, and personal responsibility. Birmingham will host a Creative SpIN partners summit in 2015 to highlight evidence of cross-sector spillovers.

1. Councillor Tahir Ali
Cabinet Member for Development,
Jobs and Skills
Brussels -2nd December 2013
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2. Birmingham
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Creative SpIN Lead Partner
Britain's second city
Largest local authority in Europe
Diverse population of over 1 million,
people
• Age Profile – ‘Young City’
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3. URBACT provides:
• Space to try new ways of working
• Identify and learn from best practice
• Emphasis on Roadmap for coproduction across City Council
Portfolios, Public Agencies, Private
Sector and communities
• Local Action Plan for the future.
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4. Birmingham’s Creative and
Cultural Industries (CCI’s)
• CCIs are a key economic growth
sector
• Creative SpIN will enable CCI sector
to inspire a sustainable and
integrated model of socio-economic
development.
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5. Creative SpIN Objective
SpIN is an acronym for ‘Spillovers of Innovation’
Aims to:
•Connect Cultural and Creative Industries
(CCI’s) with other sectors of the economy and
public/social services’
•Provide a “test-bed” for innovation
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6. Creativity – Multi-dimensional
Creativity” is defined as a cross-sector and multidisciplinary way, mixing elements of
“artistic creativity”, “economic innovation” as well as “technological innovation.”
Scientific
creativity
Technological
creativity
Economic
creativity
Cultural
creativity
A process of interactions and spill-over effects between different innovative
processes
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7. Creative SpIN Partners
Tallinn
Birmingham
Rotterdam
Kortrijk
Essen
Mons
Kosice
Bologna
Obidos
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8. Cross Sector Spillovers
• Each City has identified key sector to test CCI
‘Spillovers’
• Birmingham has chosen the Health Sector
• Each City will develop processes and a multi
disciplinary skills approach to support crosssector collaborations.
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9. Examples of Spillover
Manufacturing
Healthcare
ICT/R&D
How: a « war » room involving
artists, film makers, designers,
etc. to rethink the company and
create a new narrative.
How: collaboration between 30
companies from the healthcare
cluster Eurasanté (LM) and a design
company.
How: artistic/creative exercises
using interactive systems based in
analysing data from body
movements and transforming
them in sound and visual
perceptions allowing the user to
communicate with its body
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10. Examples of Spillovers
Urban
Development
Education Services
Branding & Tourism
How: workplace and exhibition
area for entrepreneurs, students,
artists, scientists and citizens at
Buda Island, as part of urban reg.
process.
How: merging the Helsinki University
of Technology, the Helsinki School of
Economics, and the University of Art
and Design Helsinki.
How: integrate culture in economic
development and branding strategy.
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11. Birmingham
• Major City Centre regeneration including:
the new Bullring shopping centre, New
Street Station Gateway and Eastside
Learning District
• Legacy of Innovation – e.g: Municipality
and Lunar Society
• Significant educational asset base, inc:
new Birmingham City University Creative
Campus at East Side
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12. URBACT Local Support Group
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Chair – Chamber of Commerce
Universities
Head of Culture and Visitor Economy
Ladywood District Service Integration Head
Private Sector
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13. Building on City Wide Initiatives
• Science City (Health Innovation Group)
• Smart City Partnership (Digital innovation)
• Creative City Partnership (CCI growth and
Skills)
• Health and Well Being Board (prevention,
not cure)
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14. Health and Well Being Focus
Radical change in the UK Health Sector, inc:
• New Clinical Commissioning Groups
• GP’s hold budgets
• City Council responsible for Public Health
Function (since April 2013)
• New Birmingham ‘Health and Well-being’ Board
Need to develop new ways of
working, collaboration, markets and business
models.
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15. Creative SpIN Challenge
• Deliver practical benefits to mitigate the
loss of funding and resources, traditionally
provided and delivered through the City
Council.
• Develop a District Focus to test ‘creative
spillovers’ to support Health and Well
Being outcomes.
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16. District Target - Ladywood
Need:
• Some of the most deprived areas in the country, including
Unemployment/Worklessness
• Worst Health outcomes in City
• Young population
Opportunity:
• Co-located Health and Community Services at Ladywood
Community Centre
• Home to CCI clusters in Digbeth and Jewellery Quarter
• Focus on stakeholder engagement
Outcomes:
• Identify practical methods to enable collaborations between
community; CCI’s; Public/Private/Third sector and academia
• Enable greater personal responsibility for health and well being
• Improve employability
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17. Creative SpIN Partners Summit
• Birmingham April 2015
Aims:
• Highlight evidence of ‘Spillover’ to inform:
Policy, Funding, new ways of working to
create new businesses, markets, skills and
employment opportunities.
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18. Thankyou for listening!
Any questions?
Further detail from:
Councillor Tahir Ali or Denise Barrett
tahir.ali@birmingham.gov.uk
denise.barrett@birmingham.gov.uk
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