1.
DESIGN THINKING
“I TRY NOT TO THINK OUT OF THE BOX ANYMORE,
BUT ON ITS EDGE, ITS CORNER, ITS FLAP, AND
UNDER ITS BAR CODE.”
— CLINT RUNGE

2.
UP2IT
ABOUT ME
▸ Education
Computer Sciences, Sumy State University
▸ Work Experience
QA Engineer
Project Manager
Business Analyst
Product Manager
▸ Hobbies and Inspiration
Music, guitar, piano, single malt whisky,
dogs, pandas
KARINE MAKARIAN

3.
WHAT IS DESIGN THINKING?
Design thinking is a methodology of innovational
problem solving, which can be implemented in various
fields: engineering, education, culture, service,
business-modelling and others.

4.
UP2IT
WHAT IS DESIGN THINKING?
Design thinking is based on empathy, deep analysis and
understanding of user’s problems, fast prototyping and testing of
ideas to create innovative products and services.

5.
UP2IT
WHAT IS DESIGN THINKING?

6.
UP2IT
THE NON-LINEAR NATURE OF DESIGN THINKING

7.
UP2IT
MAIN PRINCIPLES
▸ People-centered
▸ Highly creative
▸ Hangs-on
▸ Iterative

8.
DESIGN THINKING
HELPS TO INNOVATE

9.
UP2IT
AIRBNB FOUNDERS
Joe Gebbia Brian Chesky Nathan Blecharczyk

10.
UP2IT
NETFLIX FOUNDERS
Marc RandolphReed Hastings

11.
UP2IT
YEAR 1998
First day of business on April 14, 1998.
30 employees
900 titles for rent

12.
UP2IT
NETFLIX RENTAL ENVELOPE WITH DVD

13.
UP2IT
BLOCKBUSTER

14.
UP2IT
YEAR 1999
250 000 discs available for rent
110 employees

15.
UP2IT
YEAR 2000

16.
UP2IT
YEAR 2001

17.
UP2IT
YEAR 2002
500 000 subscribers

18.
UP2IT
YEAR 2003
15 000 titles for rent
$6.5 millions

19.
UP2IT
YEAR 2005

20.
UP2IT
YEAR 2007

21.
UP2IT
YEAR 2014
50 millions subscribers
sales revenues touched $266 millions

22.
QUESTIONS?
SHOOT.
MAKARIAN KARINE
Product Manager at Already On As
km@alreadyon.com