Panel Discussion: Corporate Perspectives on Energy and Water Consumption, with Matt Kopac, Social & Environmental Responsibility Manager, Burt’s Bees, Feb. 8, 2013, UNC-Chapel Hill.

1. UNC Global Sustainability Symposium
“Water and Energy in the Crosshairs”
2.8.13

2. We believe that nature has the
best answers and needs a
champion. We are inspired
by nature’s huge generosity,
awe-inspiring beauty and
strength, and we emulate its
resourcefulness.
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4. Our Focus on The Greater Good™
NATURAL PRODUCTS
• Striving for 100% natural formulas
• Employing bio mimicry to innovate
FOOTPRINT, PACKAGING
AND SOURCING
• Reducing operational footprint
• Recycled content, recyclability and reduced packaging
• Innovating with new materials and design
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•
•
Methodical approach to sourcing transparency
Exploring third party certified ingredients
COMMUNITY
• The Greater Good Foundation
• Supporting bees and sustainable agriculture
• Engaging the local community for positive change
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5. Burt’s Bees – Today’s Market Leader
Market Growth Thought Innovation Consumer
Leader Leader Leader Leader Leader
#1 Natural Personal Primary driver of Developer in Natural Introduced numerous Extraordinary
Care brand, roughly Natural Personal Care standard, natural vision successful, high quality, consumer loyalty
3x the size of #2 growth at retail, and driver of truly natural innovations and adoration fueling
player sustainable business over the past 3 years word of mouth and
practices strengthening brand
health
#1 +9.4% ZERO 110
Natural brand 5 Year CAGR Waste to Landfill Items launched
90%
including güd™ over past 3 years Brand Awareness
including güd™
NPC projected to NPA natural seal
41% grow Accounts for Ranked
Market Share
4X 1/3 #1
Welcome to The Q2 Huddle Faster than non-
natural
of new NPC item
sales since 2009
Green Brand
Made of Natural Ingredients
On Average 99% Natural +95% Natural Ingredients
Source: IRI MULO 2012; Nutrition
Business Journal 2010; Millward
Brown 2011; 2010 Image Power
Green Brands Survey

6. Need Sustainable Business Now More than Ever
For Human and Environmental Health
“By 2030, humanity will need the capacity of two Earths to absorb CO2
waste and keep up with natural resource consumption.”
- 2010 Living Planet Report
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Burt's Bees Strictly Confidential

7. The Opportunity for Business
• For impact
–Of the 100 largest economies in the world, 51 are global corporations: only 49 are
countries. –Institute of Policy Studies
• For consumer engagement and growth
–87% of customers across eight economies are concerned about the social and
environmental impacts of the products they buy. – McKinsey
• For employee recruitment and retention
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–Two-thirds of MBA grads want to work for companies that share their values – Deloitte
& Touche
• For financial return
–Sustainable companies have 25% higher stock performance – Goldman Sachs
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Burt's Bees Strictly Confidential

8. THANK YOU!
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