LinkedIn expert Viveka von Rosen reviews the latest techniques in a how-to format for realizing the power of LinkedIn and overcoming the recent and rapid growth in feature set and site complexity. The innovation presents opportunities and threats. Figuring it all out on your own is a burden that can feel like a ball and chain. Get unchained, learn best practice methods to establish authority and attract high quality leads. This 2014 presentation was done in Colorado at UNC BizHub, www.uncbizhub.org. Part 1 of 3

1. Viveka von Rosen
Founder: Linked Into Business
Author: LinkedIn Marketing: An Hour a
Day

2. According to LinkedIn’s eBook “The Sophisticated
Marketer’s Guide to LinkedIn”
• 1 out of every three
professionals on the
planet is on LinkedIn
making LinkedIn is the
more effective social
network for delivering
B2B content.

3. • LinkedIn is the number one
social network for driving traffic
to corporate websites
• 91% of Marketers use LinkedIn
to distribute content
According to The Sophisticated Marketer’s Guide

4. •93% of Marketers rate LinkedIn as effective for generating leads
•LinkedIn drives more traffic to B2B blogs and sites than Twitter,
Facebook and G+ combined

5. • LinkedIn members are 50%
more likely to engage with a
Company they engage with on
LinkedIn first
• 65% of companies acquired
B2B leads through LinkedIn

6. Business to Consumer?
B2C marketers are rapidly discovering LinkedIn!
Percentage of companies who acquired a B2C customer through
LinkedIn have doubled since 2010 and are up to 51%!

7. Bring In New Leads: Establish Authority to Attract &
Generate High Quality Leads
Grow Your LinkedIn Community: Keys to Finding,
Managing and Engaging the Best Leads
Using LinkedIn’s New Features to Bring In More Leads
@LinkedInExpert
#LinkedProspecting
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9. Create a Unified Brand

10. Like Google, your
profile must be
optimized if you want
to be found
Check member’s
profiles for their
keywords and skills
@LinkedInExpert
#LinkedProspecting

11. Add Keywords To:
• Professional Headline (120 Characters)
• Descriptions in Experience (1000)
• Summary Section (2000)
• Interests (1000)
Ninja Trick: Make sure your name, your
location and your competition are
keywords you use (in Interests)
@LinkedInExpert
#LinkedProspecting

12. Leveraging LinkedIn’s Features
• Add Media to Your Profile
• Add Projects
• Make sure Your Skills are Represented
@LinkedInExpert
#LinkedProspecting
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13. Calls to Action
• In Your Profile (Summary and Advice for Contacting)
• Personalize Invitations
@LinkedInExpert
#LinkedProspecting

14. www.LinkedIn.com/in/LinkedInExpert
www.Facebook.com/YourLinkedInExpert
www.Twitter.com/LinkedInExpert
www.LinkedIntoBusiness.com
Viveka@LinkedIntoBusiness.com
www.B2BLinkedInTraining.com