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What s oc ial media
do you us e?

What are your
goals for today?
Have a look at
examples in the outer
ring of this diagram
(also in handouts) and
add your platforms
into the tally on the
white board.

Then add to the listing
of “goals for today.”
C e t gD itl e tie in
 rain ig aI nit s
             d
     S p ot f ee rh
      u p ro R sac ,    18 March 2012
     T a h g& e rin
       e c in L an g
A ot e
 b u.M
from anonymous
  to personalised




         http://www.flickr.com/photos/sd/7746599/
Not So Much Anymore?
Academic




                   Dr Alec Couros



So, now what?
Ross Dawson, Marketing facts, http://www.flickr.com/photos/marketingfacts/5573011085/, Attribution-NonCommercial
2.0
identity is distributed

              but connected




http://www.flickr.com/photos/seeminglee/3983055366
http://tinyurl.com/5c5eck
                                                                http://www.flickr.com/photos/susanvg/3382838948/sizes/l/




           engagement
       public & community
                                                                                       collaboration




http://www.flickr.com/photos/56695083@N00/4464828517/sizes/l/
Photo by ♥KatB Photography♥


    &
     =
  Identity
                               Digital




 Reputation
                              Presence
Getting Started...
 analyze your needs

 determine your purpose and
 what best suits your needs

 search out ‘your community’

 map and plan to develop your
 full Personal Learning
 Environment - human, print,
 electronic/digital
Image from Learning with ‘e’s http://steve-wheeler.blogspot.com/2010/07/anatomy-of-ple.html
Digital Identity as Portfolio
showcase your professional world

       attend to What?
       and to So What?
       showcase your roles
       embed your “unique”
       share your passion
       use your voice
how and where you




http://www.flickr.com/photos/smallritual/505772429
B il a A a e ic ig aIe ty
 ud n c d m D itl nit
                    d
 Highlight material useful to colleagues
 Seek collaborators
 Source co-authors
 Network with colleagues prior to conferences
 Engage in research discussions
 Review feeds from [colleagues at] conferences
 Meet contacts, mentors, peers, collaborators
 Follow calls for funds & calls for participants at seminars



     Web 2.0 for research: building an online academic identity, by Lorraine Warren; http://www.slideshare.net/doclorraine/trondheim-march-2010/
B il a A a e ic ig aIe ty
 ud n c d m D itl nit
                    d
 Crowd source ask questions, gauge audience, expand resources
 Follow resources in real time
 Track entities professional organizations & conferences
 Curate resources social bookmarking for self, others, entities
 Post calls for readers, reviewers, papers, proposals in new realms
 Contribute resources open access
 Maintain connections
 Publish open access, peer reviewed


T
Using Web 2.0 for research: building an online academic identity, by Lorraine Warren; http://www.slideshare.net/doclorraine/trondheim-march-2010/   et
                                                                                                                                                     x
what’s the value of twitter?




collective intelligence
                                  http://www.flickr.com/photos/49503019876@N01/1824234195
T it r o vnio s
         wt C n e t n -
             e
•
             S anisorwdhn l
              u muiz tr ade
    @ M n ec L r
     U in T ah e
                m aTee
                    r it
• M sa e ta s r@ M n ec L an r
    esg s h t t t U in T ah er ae
              a
  d et a u, a do e ep c a ep ne
   irc d t s n f n x et rs o s
      e          t
• M sa e ta c na @ M n ec L an r
   esg s h t o tin U in T ah er ae
  rf e c gu
  e rn in s
   e
• # h c aU Nis h st – a e g n rt
   p d h tM a aha   g sl e ea d
                         f     e
  wy f b l gd l u o a o ic
   a o l ein ia g e n tp
        a l    o
H w ig t o b a l g r ito t o t ga
     o m h y u e b g e wh u h sin
                   o
                  bg
                  l?
                   o
Photo by M i x Y http://www.flickr.com/photos/25159380@N00/5053496835 (CC BY-NC-SA 2.0)
H w ig to c rt yu pee c a a
 o m h yu ua o r rsn e s
             e
  T ah r R sac e?J bsee?
   ec e? eerh r o ekr
What can be your style(s)?
  Audience
 Use what is there, use email, access information, maybe register
 accounts on FB, watch youtube, maybe use in presentations, text
 on mobile, largely individualized activity

•Creator
 Use and create what is there, create video, sound, upload, keep a
 blog, update, use FB for social events, use smart phone, access,
 join and participate in existing networks

•Disruptor
 Create new networks, develop activities based on real-time
 events and breaking news, main space of professional identity is
 online, rigorously maintained, download apps onto smartphone
 and extend

                           Using Web 2.0 for research: building an online academic identity, by Lorraine Warren;
                                                  http://www.slideshare.net/doclorraine/trondheim-march-2010/
http://www.flickr.com/photos/21496790@N06/5065834411


                                                 How do I do that?
the importance of
following & followers




                http://www.flickr.com/photos/shardsofblue/5581115611
tag it!




http://www.flickr.com/photos/83346641@N00/3814523970
which tools will you select?




                  http://www.flickr.com/photos/petermartinhall/2905767476/
In D Aeadr In D w Aeadr
l e . l ne = l e a n l ne =
e      x     e        x
         InD w
          le an
          e
S m ay
 u mr
If timely communication, engagement, relationships
and conversation are considered of value to academic
activities then, if used effectively, platforms such as
Twitter can have a marked impact.

But if we think of a role of academic work to engage
with people, to spark conversations and debate, pull
together specialists in a field to network we find the
value of social media. Social media pulls insiders out,
and allows outsiders in to organizations, so that they
can create a more meaningful relationship between
themselves and their academic work and
communities.
http://www.youtube.com/watch?v=dYP-wBaqQAI and @KTDigital
S l t eo re
 e c R s uc s
  e
       • Personal Learning Network - WikiPODia
       • Weblossary and Glossary of Key Terms
       • Twitter - WikiPODia
       • Christina Costa - academic digital identity
       • Lorraine Warren - online academic identity
       • Your Twitter Community - hashtag basics
       • Creating Your Own Hashtag - video
       • Academic Tweeters - lists and lists
       • Seth Godin & Tom Peters - blogging
       • Gareth Morris - researchers blogging
       • Creative Commons and Flickr
Ilene D. Alexander                            Cristina Costa

    http://uminntilt.wordpress.com              http://knowmansland.com

            @IleneDawn                                @cristinacost



T a k t L c H win @ aer u y K t L d a @ T iga( n esy f x r)f te s eh r pee t io s
 h ns o u y a k s C res c & a in sy K D it U ivr o O f d o h ir l sae rsna n.
                       L      e              l     it   o   r    id         t

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Let's Tweet Up - 18 April Workshop

  • 1. What s oc ial media do you us e? What are your goals for today? Have a look at examples in the outer ring of this diagram (also in handouts) and add your platforms into the tally on the white board. Then add to the listing of “goals for today.”
  • 2. C e t gD itl e tie in rain ig aI nit s d S p ot f ee rh u p ro R sac , 18 March 2012 T a h g& e rin e c in L an g
  • 3. A ot e b u.M
  • 4. from anonymous to personalised http://www.flickr.com/photos/sd/7746599/
  • 5. Not So Much Anymore?
  • 6. Academic Dr Alec Couros So, now what?
  • 7. Ross Dawson, Marketing facts, http://www.flickr.com/photos/marketingfacts/5573011085/, Attribution-NonCommercial 2.0
  • 8. identity is distributed but connected http://www.flickr.com/photos/seeminglee/3983055366
  • 9. http://tinyurl.com/5c5eck http://www.flickr.com/photos/susanvg/3382838948/sizes/l/ engagement public & community collaboration http://www.flickr.com/photos/56695083@N00/4464828517/sizes/l/ Photo by ♥KatB Photography♥ & = Identity Digital Reputation Presence
  • 10. Getting Started... analyze your needs determine your purpose and what best suits your needs search out ‘your community’ map and plan to develop your full Personal Learning Environment - human, print, electronic/digital
  • 11. Image from Learning with ‘e’s http://steve-wheeler.blogspot.com/2010/07/anatomy-of-ple.html
  • 12. Digital Identity as Portfolio showcase your professional world attend to What? and to So What? showcase your roles embed your “unique” share your passion use your voice
  • 13. how and where you http://www.flickr.com/photos/smallritual/505772429
  • 14. B il a A a e ic ig aIe ty ud n c d m D itl nit d  Highlight material useful to colleagues  Seek collaborators  Source co-authors  Network with colleagues prior to conferences  Engage in research discussions  Review feeds from [colleagues at] conferences  Meet contacts, mentors, peers, collaborators  Follow calls for funds & calls for participants at seminars Web 2.0 for research: building an online academic identity, by Lorraine Warren; http://www.slideshare.net/doclorraine/trondheim-march-2010/
  • 15. B il a A a e ic ig aIe ty ud n c d m D itl nit d  Crowd source ask questions, gauge audience, expand resources  Follow resources in real time  Track entities professional organizations & conferences  Curate resources social bookmarking for self, others, entities  Post calls for readers, reviewers, papers, proposals in new realms  Contribute resources open access  Maintain connections  Publish open access, peer reviewed T Using Web 2.0 for research: building an online academic identity, by Lorraine Warren; http://www.slideshare.net/doclorraine/trondheim-march-2010/ et x
  • 16. what’s the value of twitter? collective intelligence http://www.flickr.com/photos/49503019876@N01/1824234195
  • 17. T it r o vnio s wt C n e t n - e • S anisorwdhn l u muiz tr ade @ M n ec L r U in T ah e m aTee r it • M sa e ta s r@ M n ec L an r esg s h t t t U in T ah er ae a d et a u, a do e ep c a ep ne irc d t s n f n x et rs o s e t • M sa e ta c na @ M n ec L an r esg s h t o tin U in T ah er ae rf e c gu e rn in s e • # h c aU Nis h st – a e g n rt p d h tM a aha g sl e ea d f e wy f b l gd l u o a o ic a o l ein ia g e n tp a l o
  • 18.
  • 19. H w ig t o b a l g r ito t o t ga o m h y u e b g e wh u h sin o bg l? o Photo by M i x Y http://www.flickr.com/photos/25159380@N00/5053496835 (CC BY-NC-SA 2.0)
  • 20. H w ig to c rt yu pee c a a o m h yu ua o r rsn e s e T ah r R sac e?J bsee? ec e? eerh r o ekr
  • 21. What can be your style(s)? Audience Use what is there, use email, access information, maybe register accounts on FB, watch youtube, maybe use in presentations, text on mobile, largely individualized activity •Creator Use and create what is there, create video, sound, upload, keep a blog, update, use FB for social events, use smart phone, access, join and participate in existing networks •Disruptor Create new networks, develop activities based on real-time events and breaking news, main space of professional identity is online, rigorously maintained, download apps onto smartphone and extend Using Web 2.0 for research: building an online academic identity, by Lorraine Warren; http://www.slideshare.net/doclorraine/trondheim-march-2010/
  • 23. the importance of following & followers http://www.flickr.com/photos/shardsofblue/5581115611
  • 25. which tools will you select? http://www.flickr.com/photos/petermartinhall/2905767476/
  • 26. In D Aeadr In D w Aeadr l e . l ne = l e a n l ne = e x e x InD w le an e
  • 27. S m ay u mr If timely communication, engagement, relationships and conversation are considered of value to academic activities then, if used effectively, platforms such as Twitter can have a marked impact. But if we think of a role of academic work to engage with people, to spark conversations and debate, pull together specialists in a field to network we find the value of social media. Social media pulls insiders out, and allows outsiders in to organizations, so that they can create a more meaningful relationship between themselves and their academic work and communities. http://www.youtube.com/watch?v=dYP-wBaqQAI and @KTDigital
  • 28. S l t eo re e c R s uc s e • Personal Learning Network - WikiPODia • Weblossary and Glossary of Key Terms • Twitter - WikiPODia • Christina Costa - academic digital identity • Lorraine Warren - online academic identity • Your Twitter Community - hashtag basics • Creating Your Own Hashtag - video • Academic Tweeters - lists and lists • Seth Godin & Tom Peters - blogging • Gareth Morris - researchers blogging • Creative Commons and Flickr
  • 29. Ilene D. Alexander Cristina Costa http://uminntilt.wordpress.com http://knowmansland.com @IleneDawn @cristinacost T a k t L c H win @ aer u y K t L d a @ T iga( n esy f x r)f te s eh r pee t io s h ns o u y a k s C res c & a in sy K D it U ivr o O f d o h ir l sae rsna n. L e l it o r id t

Notas do Editor

  1. Digital Footprints – they’re already there, so create the ones you want. Hopes for this session – how might social media play a role in your careers as researchers and teachers?
  2. Ways of presenting yourself and building that presence to gain value as teacher, researcher, job seeker
  3. What is social media? What is a digital identity? What’s the role of these in academic life? In your academic life? How can it help you as a young scholar? What are your concerns and hesitations? Social not socializing Personalized not personal Engaging in a network not Working a network Relationships of choice Relationships of coincidence
  4. Extend Network Develop your digitalk footprint Informational Interviews Opportunities
  5. GOALS What will you create? How will you use? How will it connect – overall? to you? to your work? What will be the impact – on learning, teaching, scholarship, quality of life?
  6. let that me reflected in your writing the personal journey
  7. News broadcasts Conference hallway swapping of resources At the bench, in the field and in the library development of collaboration Social Media as international, interdisciplinary, cross-professions channels for content and conversation
  8. Facebook, LinkedIn, Google+ Broadcast Gather Market Connect Micro-blogging 140 character answers to “what’s happening?” in existence since 2006.  It’s not always easy to see the value in answering this simple question, especially in an environment where we are used to explaining complex ideas in 5000 word journal articles or 80 000 word books. See: http://www.timeshighereducation.co.uk/story.asp?storycode=417878#.TqllpIsFMCY.twitter - Device-agnostic Real-time - Everything is immediate and everything is relevant now. Social network (not the noise of the world, just what the people you are interested in are saying) chatting over lunch at a conference / not the keynote though – it doesn ’ t matter if you miss anything http://www.timeshighereducation.co.uk/story.asp?storycode=417878#.TqllpIsFMCY.twitter –scholarly web / With an account Without an account Search Search Read Read Follow Reply Write Gather an audience Forward
  9. Who do we talk to? Counterpart services at other HEIs Internal partners External services Potential future service users The general public Current services users Direct, public Q&A Higher accountability Pre-emptive responses
  10. Purposes Hear ideas Engage perspectives Talk internationally Social Networking - builds connections as participant engages with people Twitter Blogging Conference Streaming MOOCs – Stanford, Princeton, UMich, UPenn Social Awareness – builds connections are people engage with databases Direct2Experts Mendeley Academia.edu Slideshare.net Personas Personal Persona-Professional Individual / Collective Organizational Totally Organizational Character – Education Hulk – Mary Wollstonecraft RESEARCHERS – share pubs, ask questions, crowdsource data, reach external audiences, show/share collaboration, mentor, conference tweeting, research in process tweeting DEPARTMENTS – speakers, resources, lnk to alum and similar units, gather feedback, ReTweet/Share from elsewhere
  11. Comment Share Like Google Reader Bring into Class Guest blog Foster development of organizational blogs
  12. Slideshare.net Scribd.com Wix.com
  13. Well-composed Tweets and other messages
  14. Search, and use people results If you find someone useful, see who they follow Explore other people’s lists Favourites are a useful too, separating scan-read worthy stuff from the pearls that you’ll come back to.
  15. Tagging 101 http://socialmediatoday.com/ballywho/285495/tagging-101 Educational Hash Tags www.cybraryman.com/ed hashtags .html The A-Z Dictionary of Educational Twitter Hashtags | Edudemic edudemic.com/2011/10/twitter- hashtag -dictionary Your favourite academic tweeters: lists available to browse by subject area http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/