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BA and UX: Intrinsically Incompatible?
1. BA and UX: Intrinsically Incompatible?
Nick de Voil
22 January 2015
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5. UX Designers are not
capable of analysing
requirements or considering
business issues
Business Analysts are not
capable of conducting
research, empathising with
end-users or designing
18. Use of BA- and UX-related techniques
Survey results
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41. UX Designers should analyse
requirements and consider
business issues
Business Analysts should
conduct research, empathise
with end-users and design