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BA and UX: Intrinsically Incompatible?

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Nick de Voil's talk from UXPA & IIBA event on 22 Jan 2015

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BA and UX: Intrinsically Incompatible?

  1. 1. BA and UX: Intrinsically Incompatible? Nick de Voil 22 January 2015
  2. 2. UX Designers are not capable of analysing requirements or considering business issues Business Analysts are not capable of conducting research, empathising with end-users or designing
  3. 3. @uxmoans @bamoans
  4. 4. 10. Nobody understands what my job is
  5. 5. 9. …Not even people with the same job title
  6. 6. 8. I hate it when recruiters expect me to know programming languages
  7. 7. 7. There isn’t enough budget for me to do my job properly
  8. 8. 6. Developers don’t seem to understand
  9. 9. 5. I have to support multiple development teams
  10. 10. 4. I’m not able to get enough access to end users
  11. 11. 3. Please, I am not just a deliverables monkey!
  12. 12. 2. The company doesn’t get me involved in projects early enough
  13. 13. 1. How am I supposed to fit in with Agile?
  14. 14. Use of BA- and UX-related techniques Survey results
  15. 15. UX Designers should analyse requirements and consider business issues Business Analysts should conduct research, empathise with end-users and design
  16. 16. @nickdevoil
  17. 17. Thank you