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5 MYTHS ON INTANGIBLE ASSETS,

DEBUNKED !
7D-Value à VISUALIZE. ANTICIPATE. CREATE VALUE.
1	MINUTE	READING.
#1: INTANGIBLE ASSETS ARE A SMALL
PART OF A COMPANY’S TOTAL VALUE.
False.
84%
That’s on average the intangible value of
companies.
INTANGIBLE ASSETS
TANGIBLE ASSETS
Source: Ocean Tomo
#2: IT’S FOR SPECIALISTS ONLY.
False.
INTANGIBLE ASSETS ARE KEY VALUE CREATING ASSETS.
IT CONCERNS ANY EMPLOYEE WITHIN
THE COMPANY.
#3: DECISIONS MUST BE TAKEN ON
FINANCIAL STATEMENTS.
False.
FINANCIAL STATEMENTS ARE THE
RESULTS OF ANTICIPATION.
Therefore, intangible assets play a critical role. Their state are
p...
#4: Intangible assets are R&D findings and
Intellectual rights.
False.
IT’S THE COMPANY UNIQUE DNA.
How the value flows within the company.
Carried by the collective intelligence of its people.
#5: INTANGIBLE ASSETS CAN EASILY
BE REPLACED.
False.
INTANGIBLE ASSETS ARE UNIQUE.
And only have value within the companies’ operations.
BONUS #6: THERE ARE NO INTANGIBLE
LIABILITIES.
		
False.
INTANGIBLE LIABILITIES
		
ARE INEFFICIENCIES, FRICTIONS, FEARS SLOWING
DOWN GROWTH. AND REPRESENT THE COMPANY’S
POTENTIAL.
WHY VALUE INTANGIBLE ASSETS?
Identify internal hidden value
IDENTIFICATION OF INSTANT POTENTIAL
STRENGTH OR WEAKNESS OF TH...
AT THE CORE
		
7D-VALUE, 7 BALANCE SHEETS INTER-LINKED
PHILOSOPHY WITH THE HUMAN AT THE CENTER
HOW VALUE FLOWS ACCEPTED BY...
Contact
Simon Sarazin
+32 493 72 55 85
simon@uhdr.net
CHALLENGE THE STATUS QUO ON INTANGIBLE ASSETS TO
CREATE FINANCIAL VA...
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5 myths on intangible assets, debunked!

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1 minute. You only need 1 minute to grasp the basics of intangible assets. Probably the most rewarding minute spent on the topic.

Intangible assets are a well known subject. But too often ignored. Reasons range from complexity to opacity, passing by not important. We do not believe so. Everyone can understand what there are. How to find them within the company and leverage their use to create financial value.

Here, we debunk 5 myths. To start the conversation...

Our focus: Capture the value of intangible assets.

Publicada em: Economia e finanças
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5 myths on intangible assets, debunked!

  1. 1. 5 MYTHS ON INTANGIBLE ASSETS,
 DEBUNKED ! 7D-Value à VISUALIZE. ANTICIPATE. CREATE VALUE. 1 MINUTE READING.
  2. 2. #1: INTANGIBLE ASSETS ARE A SMALL PART OF A COMPANY’S TOTAL VALUE. False.
  3. 3. 84% That’s on average the intangible value of companies. INTANGIBLE ASSETS TANGIBLE ASSETS Source: Ocean Tomo
  4. 4. #2: IT’S FOR SPECIALISTS ONLY. False.
  5. 5. INTANGIBLE ASSETS ARE KEY VALUE CREATING ASSETS. IT CONCERNS ANY EMPLOYEE WITHIN THE COMPANY.
  6. 6. #3: DECISIONS MUST BE TAKEN ON FINANCIAL STATEMENTS. False.
  7. 7. FINANCIAL STATEMENTS ARE THE RESULTS OF ANTICIPATION. Therefore, intangible assets play a critical role. Their state are precursors of financial results.
  8. 8. #4: Intangible assets are R&D findings and Intellectual rights. False.
  9. 9. IT’S THE COMPANY UNIQUE DNA. How the value flows within the company. Carried by the collective intelligence of its people.
  10. 10. #5: INTANGIBLE ASSETS CAN EASILY BE REPLACED. False.
  11. 11. INTANGIBLE ASSETS ARE UNIQUE. And only have value within the companies’ operations.
  12. 12. BONUS #6: THERE ARE NO INTANGIBLE LIABILITIES. False.
  13. 13. INTANGIBLE LIABILITIES ARE INEFFICIENCIES, FRICTIONS, FEARS SLOWING DOWN GROWTH. AND REPRESENT THE COMPANY’S POTENTIAL.
  14. 14. WHY VALUE INTANGIBLE ASSETS? Identify internal hidden value IDENTIFICATION OF INSTANT POTENTIAL STRENGTH OR WEAKNESS OF THE BUSINESS-MODEL COHERENCE OF THE FINANCIAL HYPOTHESIS AND INVESTMENT NEEDS PRAGMATIC STEP-BY-STEP “VALUE INCREASE” PLAN RISK IDENTIFICATION AND MITIGATION OPEN AND TRANSPARENT COMMUNICATION TOOL TOWARDS ALL STAKDERHOLDERS AT LEAST 15 ENTRY POINTS -  Start-up assessment -  Fund raising -  Pre-due diligence -  M&A -  Transmission – heirs or external -  Post-merger integration -  Product/service innovation -  Personal event from the sole owner -  New market business development -  Strategic investment assessment -  Restructuring or decline management -  General strategic valuation -  Annual report -  Risk mitigation -  Event resilience testing -  Outsourcing decision
  15. 15. AT THE CORE 7D-VALUE, 7 BALANCE SHEETS INTER-LINKED PHILOSOPHY WITH THE HUMAN AT THE CENTER HOW VALUE FLOWS ACCEPTED BY ALL PARTIES TO VALUE WHAT REALLY MATTERS THE BIGGEST DISCOVERY IN ACCOUNTING SINCE IFRS
  16. 16. Contact Simon Sarazin +32 493 72 55 85 simon@uhdr.net CHALLENGE THE STATUS QUO ON INTANGIBLE ASSETS TO CREATE FINANCIAL VALUE FOR ALL STAKEHOLDERS BY SETTING A STANDARD and WORLDWIDE REFERENCE

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