Week 7 Breaking the Rules - Arnaud Blanchet

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Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. The lean startup philosophy was originally developed in 2008 by Eric Ries with high-tech companies in mind and became popular due to the success of his book, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. The lean startup philosophy can apply to any individual, team, or company looking to introduce new products or services into the market. This talk will give the basic knowledge and useful tools you need to understand the Lean Startup methodology and to use it for your own project.

Presentations & Public Speaking

How to create a Lean Startup?
LEAN STARTUP
LAST MILE for BoPDistribution of life-changing products for the poor
Arnaud Blanchet

70%of South African startups fail in their 1st year
1
.
LAST MILE for BoPLEAN STARTUP

Lean startup
[leen] [stahrt-uhp]
noun
1. Continuous innovation process to successfully
create new products in conditions of extreme
uncertainty
2. Scientific process to make entrepreneurial decision
3. Method to “fail fast, succeed faster”
2
LAST MILE for BoPLEAN STARTUP

LAST MILE for BoP
Inspired by Lean Manufacturing (Toyotism) replacing the
production of high quality goods by
Validated Learning
Essential unit of progress for a startup
Backed by empirical data collected from real customers
LEAN STARTUP

Validated Learning is obtained through experiments
If you cannot fail,
you cannot learn
LAST MILE for BoPLEAN STARTUP

Feedback
loop
LAST MILE for BoPLEAN STARTUP
IDEAS
BUILD
PRODUCT
MEASURE
DATA
LEARN

MVP Outside the building
Early adopters Wizard of
Oz testing Innovation
accounting Pivot Cohort
analysis Engine of growth
LAST MILE for BoPLEAN STARTUP

The
JAVELIN BOARDis the perfect tool to use when applying the Lean Startup
Methodology to your project
LAST MILE for BoPLEAN STARTUP

Break down your idea into Hypothesis
- Customer
- Problem
- Solution
LAST MILE for BoPLEAN STARTUP

LAST MILE for BoPLEAN STARTUP
customer
Problem
Assumption AssumptionAssumption

Prepare an Experiment
- Interview
- Presell
- Concierge
LAST MILE for BoPLEAN STARTUP

Pivotor Persevere
A pivot is a structured course correction designed to test
a new fundamental hypothesis about the project.
LAST MILE for BoPLEAN STARTUP

Zoom-in Zoom-out Customer
segment Customer need
Platform Business Architecture
Value capture Engine of
growth Channel …
LAST MILE for BoPLEAN STARTUP

LAST MILE for BoPLEAN STARTUP
customer
Problem
AssumptionAssumptionAssumption Assumption
Solution
customer

Minimum Viable
Product
is the fastest way to get through the build-measure-learn
feedback loop with the minimum amount of effort.
Remove any feature, process or effort that does not
contribute directly to the learning you seek.
LAST MILE for BoPLEAN STARTUP

“If you are not embarrassedby
the first version of your product, you've launched too late.”
Reid Hoffman (co-founder, LinkedIn)
LAST MILE for BoPLEAN STARTUP

The 3 things to remember:
1. Focus on a problem/customer hypothesis not on a
solution
2. Don’t make assumptions, get outside of the building
to make experiments and get validated learning
3. Use a Javelin Board
LAST MILE for BoPLEAN STARTUP

Reference:
1. Ventureburn article (http://bit.ly/1pMp7GY) – Speech of SA Small Business Minister, Lindiwe Zulu, for the launch of Startup Nations South
Africa – 11/10/14
2. “Fail Fast, Succeed Faster”, Lean Startup Machine (http://www.leanstartupmachine.com)
Books about Lean Startup:
Eric Ries, The Lean Startup
Buy it on Amazon: http://amzn.to/1eY2uVF
Buy it on Kalahari: http://bit.ly/1bWpNnb
Or just read a free summary of the book... http://bit.ly/1cQ6NAu
Read more about it and find more info about the Lean Startup Movement on theleanstartup.com
Ash Maurya, Running Lean
Buy it on Amazon: http://amzn.to/1CHGgS5
Buy it on Kalahari: http://bit.ly/19UEeX6
Or just read a free summary of the book... http://linkd.in/1y78lGL
Read more about it and find more interesting info on Spark59.com, a website that help you go through the 58 product iterations it takes,
according to Ash Maurya, before you deliver a successful new product.
Videos about Lean Startup:
Systematically Test Your Business Model Through Experiments by Ash Maurya: http://bit.ly/1fNcWiz
Experiment Board Tutorial with Grace Ng: http://bit.ly/RRnBTP
What is a pivot? A FastCompany video: http://bit.ly/1C3M6gW
Tools about Lean Startup:
Download a Javelin/Experiment board here: http://bit.ly/1gLgAsM
LAST MILE for BoPLEAN STARTUP

THANK YOU
& GOOD LUCK
LAST MILE for BoPDistribution of life-changing products for the poor
Arnaud Blanchet

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Week 7 Breaking the Rules - Arnaud Blanchet

1. How to create a Lean Startup? LEAN STARTUP LAST MILE for BoPDistribution of life-changing products for the poor Arnaud Blanchet

2. 70%of South African startups fail in their 1st year 1 . LAST MILE for BoPLEAN STARTUP

3. Lean startup [leen] [stahrt-uhp] noun 1. Continuous innovation process to successfully create new products in conditions of extreme uncertainty 2. Scientific process to make entrepreneurial decision 3. Method to “fail fast, succeed faster” 2 LAST MILE for BoPLEAN STARTUP

4. LAST MILE for BoP Inspired by Lean Manufacturing (Toyotism) replacing the production of high quality goods by Validated Learning Essential unit of progress for a startup Backed by empirical data collected from real customers LEAN STARTUP

5. Validated Learning is obtained through experiments If you cannot fail, you cannot learn LAST MILE for BoPLEAN STARTUP

6. Feedback loop LAST MILE for BoPLEAN STARTUP IDEAS BUILD PRODUCT MEASURE DATA LEARN

7. MVP Outside the building Early adopters Wizard of Oz testing Innovation accounting Pivot Cohort analysis Engine of growth LAST MILE for BoPLEAN STARTUP

8. The JAVELIN BOARDis the perfect tool to use when applying the Lean Startup Methodology to your project LAST MILE for BoPLEAN STARTUP

9. LAST MILE for BoPLEAN STARTUP

10. Break down your idea into Hypothesis - Customer - Problem - Solution LAST MILE for BoPLEAN STARTUP

11. LAST MILE for BoPLEAN STARTUP customer Problem Assumption AssumptionAssumption

12. Prepare an Experiment - Interview - Presell - Concierge LAST MILE for BoPLEAN STARTUP

13. LAST MILE for BoPLEAN STARTUP customer Problem AssumptionAssumptionAssumption

14. Pivotor Persevere A pivot is a structured course correction designed to test a new fundamental hypothesis about the project. LAST MILE for BoPLEAN STARTUP

15. Zoom-in Zoom-out Customer segment Customer need Platform Business Architecture Value capture Engine of growth Channel … LAST MILE for BoPLEAN STARTUP

16. LAST MILE for BoPLEAN STARTUP customer Problem AssumptionAssumptionAssumption

17. LAST MILE for BoPLEAN STARTUP customer Problem AssumptionAssumptionAssumption Assumption Solution customer

18. Minimum Viable Product is the fastest way to get through the build-measure-learn feedback loop with the minimum amount of effort. Remove any feature, process or effort that does not contribute directly to the learning you seek. LAST MILE for BoPLEAN STARTUP

19. “If you are not embarrassedby the first version of your product, you've launched too late.” Reid Hoffman (co-founder, LinkedIn) LAST MILE for BoPLEAN STARTUP

20. LAST MILE for BoPLEAN STARTUP customer Problem AssumptionAssumptionAssumption Assumption Solution customer

21. The 3 things to remember: 1. Focus on a problem/customer hypothesis not on a solution 2. Don’t make assumptions, get outside of the building to make experiments and get validated learning 3. Use a Javelin Board LAST MILE for BoPLEAN STARTUP

22. Reference: 1. Ventureburn article (http://bit.ly/1pMp7GY) – Speech of SA Small Business Minister, Lindiwe Zulu, for the launch of Startup Nations South Africa – 11/10/14 2. “Fail Fast, Succeed Faster”, Lean Startup Machine (http://www.leanstartupmachine.com) Books about Lean Startup: Eric Ries, The Lean Startup Buy it on Amazon: http://amzn.to/1eY2uVF Buy it on Kalahari: http://bit.ly/1bWpNnb Or just read a free summary of the book... http://bit.ly/1cQ6NAu Read more about it and find more info about the Lean Startup Movement on theleanstartup.com Ash Maurya, Running Lean Buy it on Amazon: http://amzn.to/1CHGgS5 Buy it on Kalahari: http://bit.ly/19UEeX6 Or just read a free summary of the book... http://linkd.in/1y78lGL Read more about it and find more interesting info on Spark59.com, a website that help you go through the 58 product iterations it takes, according to Ash Maurya, before you deliver a successful new product. Videos about Lean Startup: Systematically Test Your Business Model Through Experiments by Ash Maurya: http://bit.ly/1fNcWiz Experiment Board Tutorial with Grace Ng: http://bit.ly/RRnBTP What is a pivot? A FastCompany video: http://bit.ly/1C3M6gW Tools about Lean Startup: Download a Javelin/Experiment board here: http://bit.ly/1gLgAsM LAST MILE for BoPLEAN STARTUP

23. THANK YOU & GOOD LUCK LAST MILE for BoPDistribution of life-changing products for the poor Arnaud Blanchet

Week 7 Breaking the Rules - Arnaud Blanchet

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