The document provides an introduction and agenda for a video production workshop. It discusses using video storytelling for health, best practices for video production including shooting techniques, lighting, sound, and editing basics. It also covers uploading videos online and issues around informed consent. The workshop includes interactive activities like introductions, a scavenger hunt, and breakout sessions to learn editing on different computer platforms. The goal is to teach participants how to strategically use video to communicate health messages and inspire action.
Video Storytelling Part 1: Introduction to Video Production with Digital Cameras
1. INTRODUCTION TO VIDEO
PRODUCTION WITH DIGITAL
CAMERAS, “POCKET” CAMCORDERS
AND SMARTPHONES
April 17, 2012
2. Introduction Activity
Turn your camera on
Ask the person to your right:
* What is your name?
* What organization do you work at?
* What are you most passionate about doing
with video?
Make sure everyone at your table has a chance to
answer and videotape!
3. Agenda
• Welcome and Introductions
• Using Video Storytelling for Health
• Video Production Best Practices
• Scavenger Hunt
• Editing Basics
• Uploading Videos Online
4. Using Video Storytelling for Health
• Using stories is a powerful way of
conveying information:
emotion, message, relevancy
• Video is a communications medium that
has the potential to do what other
mediums like printed text can not
• Number of people watching, sharing
online video is growing
6. How relevant for work in public health?
• Fundraising
• Document the difference you’re making
• Build relationships
• Advocacy
• Catalyze action
• Public education
7. CDC
YouTube
Channel
National Suicide
Prevention Lifeline
YouTube Channel
8. What kinds of stories can you tell?
• Impact of programs
• Call to action
• An event that took place
http://www.startstorytelling.com/
10. Issues of consent
• Are you shooting in a public space?
• How do you intend to use the video?
11. • Working with technology
is inherently challenging
• View them as happy
accidents
• Get comfortable being a
learner
• Practice, practice, practice
!
• Build a community of
support
12. You’re drawing on many skills
you already possess:
Planning
Logistics
Building relationships
Creativity
Expression
Managerial
13. You’ll want to be strategic!
Plan the Shoot > Shoot the Plan > Edit the Planned Shoot
Pre-
Post-
Productio Production
Production
n
14. • Why are we doing this?
• Is video the right medium?
• What do we hope to inspire, make happen?
• What will we do with the video when it’s done?
19. Framing and composition
Why does this matter?
What is included in the frame determines focus and
defines emotional context
20. Rule of Thirds
• Guide for framing your visual point of interest
• Frame is divided into nine imaginary sections
• Visual points of interest placed 1/3 or 2/3 of the way u
23. What’s in the background matters
• Does it add or take away from the scene?
• Anything incongruent or distracting?
• Make sure the camera, microphone is not in frame
24. Camera Shots
• Tell a story with the shots you choose
• Use a combination of shots
• Look at the shots in the handout and the
Field Guide
• Think back to the card activity
25. Camera Angles
• They convey certain feelings or facts depending
on which is used
• Eyeline is also important
26. Camera Movement
• Pans
• Zooms
• Tilts
• When is movement ok and not appropriate
30. Think about editing
when you’re wearing
your director’s hat
• Hold the shot long
enough
• Ask yourself:
How does this shot add
to the story?
Have I gotten enough
coverage?
31. Tips for shooting footage for posting online
• Fill the frame-tight shots are better
32. Tips for shooting footage for posting online
• Limit pans and
zooms
• Unnecessary
movement can
slow down the
video stream
• Shorter videos are
better-under 5
minutes
33. Lighting Best Practices Activity:
• There are a bundle of Lighting Activity
Cards on your table. Each visual card has a
matching card labeled with the name of the
specific lighting tip, practice captured
• Take a few minutes and work as a group at
your table to match the visual card with a
name card that looks like the best match
34. White balance
• White contains all the
colors-if the camera obtains
a true white it can read
other colors true
• It may be an auto function
38. Other Tips
• Position someone wearing glasses so camera not reflected
• Be aware of reflective surfaces
• Be attentive how light will change over the course of
shooting…morning to afternoon, shadows
39. Anything to note?
Take a couple minutes
and jot down a tip that
was really helpful
OR
Write down something
you’d like to learn more
about
40. Getting Good Sound/Audio
• Very important
• Do a preview of the location-any noisy
equipment, ambient noises, fans, etc?
• Do you need to change location?
41. Tips for Getting Good Audio
• Use an external microphone vs. on camera microphone
• Get close to your subject
• Set and test sound before shooting-wear headphones!
42. More Tips
• Eliminate distracting ambient noises if possible
• Be attentive to any loud jewelry
• Motivate background sound…also helps frame the story
• Capture room tone; wild sound
43. Scavenger Hunt
• Work in a pair to
capture footage
• Have fun getting a
combo of shots!
44. Editing Basics
• We’ll have two breakout groups for PC and Mac
users
• You’ll work on learning the basics of editing with
sample footage
• The footage you’ve gathered today will be
perfect to continue honing your new editing
skills after the class!
47. • Nearly 500 million unique users a month on
YouTube
• With YouTube Insight, can run analytics on
viewers of your videos
48. • Create an account
• Get familiar with the account settings and
recommendations
• If account is for your organization, do not
use a personal email address
• Set up a channel!
49. Informed consent and posting videos online
Disclosure
Voluntariness
Comprehension
Competence
Tips from the WITNESS Online Video Advocacy Guide online at:
http://videoforchange.wordpress.com/3-film/top-15-interview-
tips/informed-consent-process-tips-and-suggestions/