We wanted to hear from some inspiring women in our network, who are leading innovation and instigating change.

1. THE FUTURE IS FEMALE

2. THE FUTURE IS FEMALE
At U-Dox we believe that gender-equality is
something we all need to stand up for. We wanted
to hear from some inspiring women who are out
there leading innovation and creating their own
version of change.
These women have a shared entrepreneurial
spirit. They’re carving out their own niches and
not waiting to be employed or promoted by
someone else. They are the architects of their
own success.
We ask you to join us in saluting these women.
The Future Is Female.

3. Why did you set up shesaid.so?
I had one too many frustrating meetings where I was the only woman sitting at
the table. I was convinced there must be more women with similar experiences
out there and I decided there should be a space where we can all come
together, share our thoughts and help each other out in order to progress our
careers.
Why do you think ‘the future is female’?
Life has a natural tendency to restore its balance. Sexism, racism and
homophobia cannot perpetuate in a world that is built on progressive values
and moral principles.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
You said it - be professional. In order to become a shesaid.so member your
professionalism should emerge through the work you do and every trace
you leave online - from tweets to LinkedIn updates. We as a community and
I, personally, value someone with an impeccable work ethic and high moral
compass.
ANDREEA MAGDALINA
FOUNDER OF SHESAID.SO
Website: shesaid.so
Instagram: @shesaid.so

4. Why did you set up NAP GIRLS?
We wanted to build a community of women working specifically in the dance
music industry. I’d been living in L.A. for about a year and it was very lonely at
times. I felt like I was an island by myself. However once I met Abi Getto and
Christina Boemio, everything changed and from there, I became motivated to
connect other women in the industry. We started pushing all of our islands
together to form this big beautiful thing that is now Nap Girls.
Why do you think ‘the future is female’?
The Future is Female because gender is being challenged in a way in 2016
that it’s never been before. Additionally, “The Future is Female” doesn’t mean
that women must change themselves to fit the prototypical traits of successful
men: masculine, aggressive, loud. It means that we’re making space for female
energy to take up space and contribute positively in its own unique way.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
I don’t think that there’s one “key” quality that determines success. Often
what makes us different from everyone else is also our greatest strength. So
ask yourself, what do you bring to the table that no one else does? That’s a
powerful key to success.
CO-FOUNDER OF NAP GIRLS
LIZ GARARD
Website: napgirls.com
Instagram: @napgirls
Photo credit: Quasar Media

5. Why did you set up Hackney Laces?
Near where I live, in Hackney, there’s a small patch of grass. I used to go there
and kick a ball around. Teenage girls would often come over, asking me where
they could play. I called around to councils and leisure centres to see if there
was a team or place I could send them to. After drawing a blank, I decided
that I’d make a team for them. We started training casually on the patch of
grass and once we had 20 girls coming regularly I decided that having an
official space, public liability insurance and a team name would be a good
thing. So Laces was born.
Why do you think ‘the future is female’?
Talent has no gender. It’s that simple. With opportunity comes the chance to
show skill, knowledge, strength.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
Resilience. Being able to bounce back when faced with adversity, be it a bad
pitch, a bad day, an uncomfortable conversation, if you want to succeed it’s
an absolute necessity.
KATEE HUI
FOUNDER OF HACKNEY LACES
Website: katee.org
Instagram: @kateehui

6. Why did you pursue your career as a chef?
I studied as an architect before I was a chef, and I was so intrigued by the
overlaps between food and architecture. I love being creative, hands on and
also organised but I mainly have a love for food and trying completely new
things in food.
Why do you think ‘the future is female’?
The Future is Female because we know exactly what we want and won’t let
anything stop us anymore.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
Being able to communicate well amongst managers, bosses, employees etc.
You want to be understood and be clear at what you want and to always aim
for it. Even if it’s giving simple orders, making sure everyone is on the same
page is so vital, especially in my field of work.
ELIZABETH ALLEN
HEAD CHEF AT PIDGIN RESTAURANT, LONDON
Website: themodernchef.co.uk
Instagram: @the_modernchef

7. Why did you pursue a career as a designer/illustrator?
I was terrible in school at everything but Art. My art classes were the one place
I would sit, listen and never talk back or play up to the teachers. Drawing led
me to design and design led me back to illustration. My ultimate dream is to
have a career in which I can sit in my bed all day and draw, and that’s why I’m
pursuing being an illustrator.
Why do you think ‘the future is female’?
I don’t see the future as purely female dominated but as equal. Over the
past 20 years women have climbed the ladder, especially in creative fields,
and we have hit a point in which we can finally be seen as equal to men. And
that’s only going to encourage younger girls. So I believe the future is female
because this strong-headed generation has forced it to be so.
DESIGNER & ILLUSTRATOR
RUBY LONDON
Website: rubydoobylondon.com
Instagram: @rubydoobylondon

8. Why did you pursue a career as a designer?
Growing up I always knew I wanted to do something creative for a living.
My parents always encouraged myself & my siblings to do what we loved so
that work wouldn’t be mundane & a burden. I studied art & design & later did
a degree in fashion design. It became clear that fashion was where I could
best express myself creatively. Whilst studying I was increasingly inspired
by designers like McQueen & Chalayan who were breaking the barriers of
fashion as I knew it & having huge influence on fashion & culture as I whole.
I guess that was what I was initially aspiring to. Now I am more interested in
how I can build influence through the processes within the fashion industry,
I’m particularly interested in make & manufacture & I am excited about the
opportunities within that side of fashion.
Why do you think ‘the future is female’?
I think the future is about working towards a fairer and more balanced world
where men and women have equal opportunity to reach their potential.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
I would say it’s important to possess strong resilience when knock backs and
disappointments come, and a willingness to be flexible when things don’t
go according to plan. Embrace the times of challenge & adversity, they are
usually the times you are learning & growing the most.
PHILIPPA LONG
FASHION DESIGNER
Website: philippalong.com
Instagram: @philippalong

9. FELICIA PENNANT
Why did you set up Season Zine?
As a fashion graduate and football fan myself, I wanted to combine my two
main interests creatively, pick up where the book ‘The Fashion of Football’ by
Paolo Hewitt and Mark Baxter left off and address the absence of women in
it. I also wanted to build upon football’s rich history of fan-made publications
and collecting stickers as well as the extra special sentiment of print in our
digital age.
Why do you think ‘the future is female’?
Women are empowering themselves in all sorts of ways: creatively, physically,
sexually, mentally, professionally and more. Who’d have thought we could
have a Queen, female American President and female Prime Minister by the
end of the year? However there is still a way to go and it’s clear race still plays
an important part in progress.
What is the one quality you feel is key to possess in order to be a
successful professional woman today?
Probably tenacity. The ability to commit to your goals, be determined to
succeed, and to persist and learn from mistakes and failure.
CREATOR OF SEASON ZINE
Website: season-zine.com
Instagram: @season_zine

10. The information contained in this document and any files transmitted with it are confidential and remain the property of U-Dox Creative.
Until such time as you have instructed U-Dox to provide services in relation to the Project (and a formal written agreement has been entered into
between you and U-Dox in relation to the provision of such services): (I) you undertake to respect and preserve the confidentiality of the Protected
Material and, shall not, without our prior written consent, either use, communicate or otherwise make available the Protected Material to any third
party; and (ii) all rights in the Protected Material (including, without limitation, all intellectual property) shall remain solely vested in U-Dox and you
shall have no authority to use the same other than for the sole purpose of evaluating whether or not to proceed with U-Dox in connection with
the Project.
WSRW Ltd T/A U-Dox Creative
First Floor
2 - 4 Holywell Lane, London
EC2A 3ET
See you soon
www.u-dox.com
https://www.linkedin.com/company/u-dox-
international-creative-agency