1. PERSONAL BRAND EXPLORATION
Tyler Gibso
n
Project & Portfolio I: Week
1
February, 02, 2022

2. I am an avid football fan. I played football in
middle school as well two years in high school.
Due to several concussions in my second year, I
was advised to stop playing. My love for the
sport grew stronger, that is why I chosen a
career in this
fi
eld. I want to do something that I
love and make living doing it.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Coach/scou
t
• Sports agent
• Sports, marketing
BRAND ARCHETYPE - In my work
I am real and down to earth. I
always make people feel
comfortable and I listen to what
they say and I try to understand
their position and views on a
project. I am trustworthy
approachable honest and accepting
.
Sports marketing for Sports
Picture Relevant
to Your Industry
Goes Here

4. Employer
TARGET AUDIENCE
Julio Frenk
Outreach Plan
:
• I will formulate a professional resume and email it
directly to this person. I would check back after a week
or two.
PROFILE
PICTURE
president of Miami
University
Jordana
Biancosino
Outreach Plan
:
• I will write a letter introducing myself. I will tell her about
myself.
• I will tell her about my abilities and quali
fi
cations. I will
offer times and dates that I am available to meet.
• I will enclose a resume.
PROFILE
PICTURE
Director of client marketing
Justin On their webpage they invite you to come
and in person
.
So my approach for this company would be
face to face
PROFILE
PICTURE
Of
fi
ce manager.

5. GOALS
Short Term: 2023
• My plan Immediately after graduation is to land a job
in the sports
fi
eld. I would prefer to work for a pro or
college team, but I would take something less just to
gain experience that I need
.
Mid Term: 202
4
‣ To be able to be promoted and move up in the
company. To have enough experience to
achieve my ultimate goal
.
Long Term: 202
5
• My long term a goal is to be employed by the Tampa
Bay Buccaneers in their sports marketing department
. I would ultimately love being a part of football staff
or even the front of
fi
ce part.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Communication
SOFT
HARD
Novice / Adept / Expert
Creativity Novice / Adept / Expert
Negotiating skills Novice / Adept / Expert
Team management Novice / Adept / Expert
Analytical decision making
SOFT
HARD
Novice / Adept / Expert
Ability to create innovative
marketing ideas
Novice / Adept / Expert
Scheduling Novice / Adept / Expert
Communications Novice / Adept / Expert

7. I help My employer do exceptional by
putting forth my best effort and always being
reliable and available
.
PROMISE

8. CREDENTIALS
Work Experience
:
• I am experienced in customer service and
people relations. I was a manager for
three years and developed skills to
manage staff as well as how to handle
customers.
Education:
• Highschool diploma class of 2014
• Sports marketing and media B.S., Full Sail University (Exp. 2023)
Awards:
• In high school, I received several awards
for honor roll. I also received a
humanitarian award.

9. COMPETITION
Dana Sheedy
Industry Experience
:
• Currently Global Marketing manager 2
years
.
• Marketing manager for Tampa Bay
buccaneers . Media supervisor for
optimum sports
.
Education
:
• Auburn University
Leadership Experience
:
• Manager , supervisor experience.
Skills and Pro
fi
ciencies
:
• Skill 1 Marketing
• Skill 2 event planning
• Skill 3 social media
Tyler Gibson
Overall Online Presence
:
• Very high online presence and is very connected
• On
fi
rst page in google searches
HEADSHOT HEADSHOT
Industry Experience
:
• Manager experience
Education
:
• Full Sail University
Leadership Experience
:
• Management skills
Skills and Pro
fi
ciencies
:
• Skill 1 management
• Skill 2 marketing
• Skill 3 people person
Overall Online Presence
:
Poor. Not very connected yet

10. COMPETITION
Jack Sparks
Novteworthy Experience
:
• Volunteering
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:
• Fan Engagement
Education
:
• Full Sail University
Skills and Pro
fi
ciencies
:
• Skill 1Goes Here -Digital marketin
g
• Skill 2 Goes Here - Mobile marketing
• Skill 3 Goes Here - content marketing
Overall Online Presence
:
• How many connections?, professionalism of
headshot?,yes. LinkedIn pro
fi
l
e
• Grade: Poor
Industry Experience
:
• Mangament
Education
:
• Full Sail University
Leadership Experience
:
• Management
Skills and Pro
fi
ciencies
:
• Skill 1 Goes Here - Marketin
g
• Skill 2 Goes Here - People skills
• Skill 3 Goes Here - Leadership
Overall Online Presence
:
• How many connections?,not many
• banner image customized?,n
o
• professionalism of headshot?,n
o
• how detailed is the pro
fi
le?, published articles?, active
on other social media?, is their LinkedIn URL
customized? Not very detaile
d
• Grade: Poor

11. BRAND POSITION
For future employers who, need an exceptional
empolyee in the sports marketing
fi
eld. I provide
an enthusiastic energetic outlook on sport
marketing. because I am a loyal dedocated hard
working individual, that loves everything about
football.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• North American society for sports history
‣ May/22/2022 Chicago I
L
• Sports Marketing Association
‣ 10/24/2022 Charlotte N
C
• College Sports Information Directors of Americ
a
‣ 03/22/ 2023. Greenwood, Indiana
Digital Marketing
• Primary Content: I would write and post stuff about what’s
going on with sports and my ideas for better marketing ideas I
think of
.
• Primary Tools: I would use Twitter
.
• Website: I will start using my LinkedIn more updating it with
more stuff.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Traditional mentorship one on one. I want a mentor who
has the experience I’m trying to get . Someone who
has worked in the industry . Hoping the mentoring is
around 10/2023
Formal Education
• Sports marketing and media at Full Sail University
10/2023 expected graduation date
Technical Skills
• Project managment- zety career advice. Com, 05/2022
• Database design - Exel 10/22
• Computer progaming - Association for computer
machinery 04/2022
Soft Skills
• Communication - Attention to detailed .com 03/22
• Attention to detailed- attention to detailed.com, 05/22
• Creativity - First hand.com 04/22

14. Tyler Gibson
You know you need a good sports marketing
associate. Well, I am your solution. I can be an excellent asset to your
company. In fact I have years of interactive people skills as well
management experience.
“
Picture of You
Goes Here

15. REFERENCES
27-2022.00 - Coaches and Scouts. https://www.onetonline.org/link/summary/
27-2022.00. O*NET OnLin
e
Glassdoor Job Search | Find the job that
fi
ts your life.
https://www.glassdoor.com/Job/index.htm
Asst Coach - Football Job in Coral Gables, FL at University of Miam
i
https://www.ziprecruiter.com/ojob/59fe386a8df91d506dd65aa4976c936f?
lvk=xqM0kG7uw_Rob1ah_x_x1w.--MM-QLZLQ
w
Associate Agent- Sports Job in New York, NY at im
g
https://www.ziprecruiter.com/ojob/a9f980ea1fc3b065a778c5391235e60e?
lvk=MHQk05cIXCTij3QEkCSiuA.--MMLY09_mF
11-2021.00 - Marketing Managers.: https://www.onetonline.org/link/summary/
11-2021.0
0
Best Online Schools with Sports Marketing Degrees in the U.S.:ttps://
www.animationcareerreview.com/articles/best-online-schools-sports-marketing-
degrees-us. nimation Career Review. (February/22/2019
)
Jack Sparks - Schools Sports Marketing, and ... - linkedin.co
m
https://www.linkedin.com/in/jtsparks
s
3 "Dana Sheedy" pro
fi
les | LinkedIn. https://www.linkedin.com/pub/dir/Dana/
Sheedy