Priyanka Sachar's Social Media Consultancy profile

1. Social media consultancy services PriyankaSacharSocial Media Consultant PriyankaSachar

2. Service objective

4. for promoting their products using social media

5. for promoting "launch" of their products using social media

6. for Creating pre/post buzz around an event they have organised or sponsoredEnabling their employees to be able to manage their social media presence Workshops on social media Implementation of the strategies I devise (in some of the cases) or supervising the implementation. Guide them about do's and dont's Convert negative branding to positive vibes using social media Providing them with lists of relevant communities/forums/ influencers in social media Arranging interaction with relevant bloggers/influencers who fit their target audience

7. Clients worked with Following are the kind of clients I have worked with 1. Franchising & retail. 2. Cable TV media 3. F&B 4. Automobiles 5. Technology companies (B2C) 6. Fashion 7. Product/service companies (B2C)

8. Elements of Social Media Blogging Platforms Networking Platforms Bookmarking Platforms Publishing Platforms Collaborative Platforms

10. Organized

11. Suppressed

13. Trusted

14. Complex

15. Personal

17. Some statistics in Indian context 86% of active Indian Internet users watch/upload videos 44% of active Indian Internet users subscribe to an RSS feed Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann

18. Trust & conversations drive social media

19. Social media strategy framework Social Tools Client’s social media presence BOOKMARK PARTICIPATE COLLABORATE PUBLISH Social Tools

20. What’s in it for clients – typical activities Add relevant connections, Creation of group if required, creation of company profile if required, Group discussion participation and seeding, Integrate with blog & twitter presence. Creation of profile, Integrate with other social media presence, Following people , Encouraging followers, engaging with followers, Tweeting - 15 tweets/day (content provided by client) Creation of a profile, Integrate with other social media platforms, creation of fanpage, creation of events, posting relevant content Guide on blog creation, consult on plugins to enhance functionality and reach, post some content (provided by client), Submissions to Directories & Social bookmarking sites, Integration with other social media properties Blogging

21. What’s in it for clients – typical activities Creation of profile and channel, Integrate with other social media presence, Add relevant connections, seeding of video to get views/comments/ratings, Integrate with blog, FB & twitter presence. Creation of profile, Integrate with other social media presence, creation of group if needed, Add contacts, engaging with audience, regular picture sharing, seeding in relevant groups to get views/comments Creation of a profile, Integrate with other social media platforms, posting relevant content, keep interactivity high

23. Number of Replies

24. Number of page views

26. Re-tweets

28. Posts /Comments / Link Backs

32. Have been interviewed on Radio, by Meow FM (104.8 FM) & BBC radio

34. Barcamp VI, Delhi

36. Assumptions The client will be in charge of generating most of the content. I as the external consultant am responsible for devising & management of their strategy. There must be scope for changing the entire calendar as events occur and regular client meetings are needed to review progress. Time is split between actual implementation of mini-milestones and on-going fan acquisition and management of the conversations, which is a continuous effort. The level of effort would of course depend on the client and on the budgets available. For some clients the introduction of a social media strategy aligned to their ecommerce or visitor engagement may be transformative and may require them to rethink both their existing sites and perhaps even their marketing

37. THANKS Contact number : 9811511719 Mail id : priyankaz@gmail.com