The document discusses Tweetajob, a solution for employers to post jobs on Twitter. It finds that 71% of recruiters are on Twitter, though results are mixed. While around 200 jobs are posted per minute on Twitter, most employers have few followers. Tweetajob aims to improve this by geotargeting tweets so jobseekers only receive relevant notices, and through search engine optimization to expand exposure. Employers can choose monthly posting packages or an automated Attract package to engage talent through Twitter.

1. The Tweetajob Solution
Sharing your employment
message through Twitter

2. Is Twitter an Effective
Recruiting Platform?
• Do jobseekers use Twitter?
• Is it a time waster?
• Will Twitter produce measurable
results?
• Is it scalable?

3. Informal Survey of Recruiters:
Do You Twitter?
• 71% - YES
• 14% - Not Yet
• 14% - No
• 5% Good Results
• 12% Mixed Results
• 14% Poor Results
• 55% Plan to try

4. One Billion Twitter Users by
2013
• Current conservative estimate:18
million users access monthly
– Represents 11% of internet users
– 26 million users predicted in 2010
• Male and female users, many
accessing Twitter while at work or
via mobile device
Source: emarketer.com

5. The majority of Twitter
Users are mid-career
Source: Google Analytics

6. Twitter users score high
on education
Source: Google Analytics

7. Social Media: Monthly
Unique Visitors
Source: Google Analytics

8. Tweets Have Legs

9. Applications of Twitter
for Recruiting
• Advertise positions to active and
semi-active jobseekers
• Build Talent Communities
• Promote employer brand
• Integrate with other social media and
recruiting tools
• Identify passive candidates/lead
generation

10. Is this your Twitter
strategy?

11. ~200 Jobs/minute
Posted to Twitter, but Few
Followers

12. Fire Hose Approach
• Invest time and resources to build a
following
• Post jobs manually or through a feed
• Cannot control relevance of tweets
• Excessive volume (even jobseekers
don’t like spam)
• No SEO – wasted opportunity

13. The Fire Hose Approach

14. The Tweetajob Approach
• Improves the jobseeker experience; our
patent-pending geotargeting technology is
best-in-class
• Provides greater exposure through SEO
• Allows employers to focus on building
relationships and strengthening the employer
brand
• Engages your current pipeline, and attracts
new talent

15. What is Tweetajob?
Twitter
SEO
Mobile
Recruiting

16. Solution: Employers post
jobs…jobseekers get relevant
tweets

17. Easy-to-use interface

18. We simplify Twitter for
jobseekers and recruiters
• Recruiters use simple interface to post jobs,
or submit jobs through an XML feed
• Tweetajob posts jobs instantly/ automatically
• Jobseekers select desired geography and
job categories to receive only relevant job
tweets
• Jobseekers receive tweets instantly via
Twitter or mobile device (sms message)

19. Choose a package that works
for your organization

20. Posting Package
• Monthly subscription
– Unlimited tweets
– Includes SEO Upgrade
– Good value, if you tweet 20 or more
jobs monthly
• Pricing determined by number of
users
• No branding or automation

21. Tweetajob Attract™
• White label service that automates job
tweets (via xml feed) – unlimited
postings!
• Seamless, Branded Twitter presence
(microsite)
• Widgets help you inform and attract
your talent community
• Collect exclusive passive candidate
data
• Substantial value for organizations with
high volume/unique needs

22. Your Career Site,
Our Technology
Receive job notifications
via Twitter by clicking
here!
Your Company

23. Tweetajob Attract™
MicroManagement, Inc.Your Company
Your
Company

24. Connect with us!
– @tweetajob
– @peopleshark
– Facebook, LinkedIn and Newsletter