This survey collected responses from customers who shop at HyperCITY. Most respondents were between 30-40 years old and were housewives. The majority shop once a month or occasionally. HyperCITY was the most popular store to shop for ladies wear. Biba was the most liked brand. Tunics/tops and kurtas between Rs. 499-599 were most popular purchases. Cotton churidars were considered most comfortable. Customers cited collection, price, quality and offers as reasons for shopping at HyperCITY. Suggestions for improvement included having more staff available, resolving size issues, and expanding product selection and ranges.

1. Customer Survey

2. Age group
20-30
35%
30-40
40%
40+
25%

3. Working-house wife-student
Working
35%
Student
20%
House wife
45%

4. 1.How often do you shop ?
once a week
25%
once a month
20%
occasional
35%
when in need
20%

5. 2.Where do you like to shop ladies
wear from ?
HyperCITY
30%
Big Bazaar
15%
Star Bazaar
0%
West Side
25%
Reliance Trend
0%
Local Market
15%
Others
15%

6. 3.Which brand do you like to shop ?
biba
35%
w
0%
soch
0%
fab india
20%
others
35%
ethnicity
10%

7. 4. What do you like to shop ?
299
40%
Tunics/Tops
45%
Dress Material
15%
Saree
0%

8. 5.Preferable price range of kurtas
to buy ?
299
10%
399-499
20%
499-599
40%
599 above
30%

9. 6. What is more comfortable to wear ?
Lycra churidar
25%
Patiala/ Salwar
25%
Cotton churidar
50%

10. 7. Reasons for shopping from
hyperCITY ?
Collection
25%
Price
Service 30%
5%
Quality
25%
Offers
15%

11. 8. How do you like the
offers/promo in HyperCITY ?
Very Good
10%
Good
75%
Average
15%

12. 9. What is missing in the
Women’s ethnic range ?
For this question there was no
response from any of the customers,
most of them said nothing is missing.

13. 10. Your kind suggestion to improve ?
1. Staffs should be there to attend.
2. Size problem is there.
3. Sales girl should be there.
4. Shopping bag should be there instead of basket or trolley.
5. More collection in kurta.
6. There should be better quality.
7. More color options in ethnic wear.
8. More variety in tunics/tops.
9. Reduce price for t shirts and tops.
10. More designs in long kurtas.
11. Include high range products also.( customers are ready to pay
more for better products.)
12. Sometimes AC do not work.
13. Put more collection.