1. Social Media
Excellent business tool or waste of time?

2. What is Social Media?

3. People having conversations
with friends, family, colleagues

4. Now we can have conversations online too!

5. We can now share our personal experiences
Do you know what people are saying?

6. Video time!

7. 14% vs 78%
Marketing vs Recommendations

8. Social media a business tool
• The use of social media, as well
as being a less expensive form of
marketing, provides an easy way
for customers to interact with
the company
• We want to hear what our
customers have to say
• Our customers feel connected
and engaged with Proper Cloth

10. 96% of students use Facebook
What impact will this have on the business
of tomorrow?

11. But it's not only the young...

12. Half of web sales to come from mobile
and social by 2015

13. Personal profile vs Business page

14. Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely
powerful tool
• Easy to find local customers
• What do people write about
your product or service?

15. Other marketing opportunities

16. LinkedIn
• Business to Business
• Great way to keep in touch with
colleagues, peers in industry
• Groups
• Get fast and accurate answers to
your business related questions

17. Foursquare
• Location based marketing
• Reward most loyal customer
• Great PR opportunity (lunch with
Mayor?)
• Sponsor local Tweet ups
• Promote the branch to people in
the area
• Great to combine with charity
• Surprise and "Wow" element

18. QR codes and how to use them
• Business card
• Promotional material
• Add to advertising
• For sale signs
• Name tags at conference
• Surprise and "Wow" element

19. Thank you!
• Rene Looper - Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds