How to make the best use of
social media
Tuesday 22 March
Ramnee Hotel, Forres

Social Media,Media Bandwagon
The Social the beginners guide
What is Social Media?
Fantastic tool?

Social Media or Web 2.0 is people having conversations online

People are already discussing your brand
Do you know what they are saying?

14% vs 78%

Growing your business using Social Media
The use of social media, as well as
being a less expensive form of
marketing, provides an easy way
for customers to interact with the
company and each other.
“We want to hear what our
customers have to say,” he says.
“It’s useful to us and lets our
customers feel connected to and
engaged with Proper Cloth.”

Growing your business using Social Media
Why tweet?
Sharing news
Branding
Networking
Feedback
People do business with people, not companies
SEO.....

Some stats......

Social Media is NOT a Marketing channel
The old communication model to customers
Monologue
Shouting

Social Media is NOT a Marketing channel
The average person is exposed to over 3000 marketing messages a day
Monologue
Shouting

Social Media is a Engagement channel
The new communication model to customers
Dialogue
No shouting

Social Media Trends 2011:
Social Commerce
Q and A sites
Mobile / Location based marketing
Group buying (Groupon)
QR Codes

Thank you....
David Sim
Marc Hindley
Rene Looper