Enviar pesquisa
Carregar
History of Advertising
•
Transferir como PPT, PDF
•
512 gostaram
•
204,412 visualizações
T
Tugce Esener
Seguir
Negócios
Educação
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 185
Baixar agora
Recomendados
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and its history
Advertising and its history
sagarikagolder
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
History of advertising
History of advertising
JordanBrookes13
Types of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
Ppt on types of advertising
Ppt on types of advertising
phaneendra u
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
World Advertising History
World Advertising History
KC Tsang
Recomendados
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and its history
Advertising and its history
sagarikagolder
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
History of advertising
History of advertising
JordanBrookes13
Types of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
Ppt on types of advertising
Ppt on types of advertising
phaneendra u
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
World Advertising History
World Advertising History
KC Tsang
History of advertising Pre 1800s Until Now
History of advertising Pre 1800s Until Now
Uniquest Creative
Creative Advertising
Creative Advertising
Teaching Excellence
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Managing public relation in public and private sector
Managing public relation in public and private sector
Service_supportAssignment
Introduction to advertising
Introduction to advertising
Nijaz N
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Cassie Stox
Creativity in advertising-a havard business article
Creativity in advertising-a havard business article
Sameer Mathur
Introduction to advertising
Introduction to advertising
19800
Advertising media selection
Advertising media selection
Vikram Dahiya
history of advertising
history of advertising
mckmk
Types of advertising
Types of advertising
yashashreed
Copywriting
Copywriting
ibrar shahid
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
CNN Presentation
CNN Presentation
sacooke2
Creativity in advertisement
Creativity in advertisement
Sameer Mathur
Functions and types of advertisement
Functions and types of advertisement
Asnad Ashraf
Advertising
Advertising
Abhishek Rajvanshi
Elements of good advertisement
Elements of good advertisement
Bonfire Ads
Types of advertisements
Types of advertisements
krishna kumar
Introduction to advertising
Introduction to advertising
Nancy Bansal
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
Mais conteúdo relacionado
Mais procurados
History of advertising Pre 1800s Until Now
History of advertising Pre 1800s Until Now
Uniquest Creative
Creative Advertising
Creative Advertising
Teaching Excellence
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Managing public relation in public and private sector
Managing public relation in public and private sector
Service_supportAssignment
Introduction to advertising
Introduction to advertising
Nijaz N
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Cassie Stox
Creativity in advertising-a havard business article
Creativity in advertising-a havard business article
Sameer Mathur
Introduction to advertising
Introduction to advertising
19800
Advertising media selection
Advertising media selection
Vikram Dahiya
history of advertising
history of advertising
mckmk
Types of advertising
Types of advertising
yashashreed
Copywriting
Copywriting
ibrar shahid
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
CNN Presentation
CNN Presentation
sacooke2
Creativity in advertisement
Creativity in advertisement
Sameer Mathur
Functions and types of advertisement
Functions and types of advertisement
Asnad Ashraf
Advertising
Advertising
Abhishek Rajvanshi
Elements of good advertisement
Elements of good advertisement
Bonfire Ads
Types of advertisements
Types of advertisements
krishna kumar
Introduction to advertising
Introduction to advertising
Nancy Bansal
Mais procurados
(20)
History of advertising Pre 1800s Until Now
History of advertising Pre 1800s Until Now
Creative Advertising
Creative Advertising
Advertising and types of advertising
Advertising and types of advertising
Managing public relation in public and private sector
Managing public relation in public and private sector
Introduction to advertising
Introduction to advertising
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Creativity in advertising-a havard business article
Creativity in advertising-a havard business article
Introduction to advertising
Introduction to advertising
Advertising media selection
Advertising media selection
history of advertising
history of advertising
Types of advertising
Types of advertising
Copywriting
Copywriting
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
CNN Presentation
CNN Presentation
Creativity in advertisement
Creativity in advertisement
Functions and types of advertisement
Functions and types of advertisement
Advertising
Advertising
Elements of good advertisement
Elements of good advertisement
Types of advertisements
Types of advertisements
Introduction to advertising
Introduction to advertising
Destaque
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Jason Putorti
Evolution of advertising
Evolution of advertising
Lahari Rao
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
History of Advertisements
History of Advertisements
Fiza Miah
History of tv advertising
History of tv advertising
hannahknipe5
The History of Advertising Technology
The History of Advertising Technology
Clearcode
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Rob Noble
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
neworganizingist
Ideal Brand Plan
Ideal Brand Plan
Beloved Brands Inc.
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
guestfd8f1
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
22squared
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
22squared
The Death of the Primary Shopper
The Death of the Primary Shopper
22squared
10 trends to shape 2016
10 trends to shape 2016
David Yeend
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
David Teten
Direct Marketing for Propagation
Direct Marketing for Propagation
Griffin Farley
Destaque
(20)
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
Advertising History
Advertising History
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Evolution of advertising
Evolution of advertising
A Brief History of Advertisement
A Brief History of Advertisement
History of Advertisements
History of Advertisements
History of tv advertising
History of tv advertising
The History of Advertising Technology
The History of Advertising Technology
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
Ideal Brand Plan
Ideal Brand Plan
Brand Plan Workshop
Brand Plan Workshop
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
The Death of the Primary Shopper
The Death of the Primary Shopper
10 trends to shape 2016
10 trends to shape 2016
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
Direct Marketing for Propagation
Direct Marketing for Propagation
Semelhante a History of Advertising
Advstrateg
Advstrateg
Peter Smirnov
Ad history-1229939866891115-1
Ad history-1229939866891115-1
avagianoumaria
Ad history
Ad history
Mohit Singla
Ad history-loads of ads great
Ad history-loads of ads great
Westhatchmediastudies
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Sarah O'Farrell
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
Loukas Petrounias
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
MediaSci
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
J Thrasher
History of Advertising: Important Milestones
History of Advertising: Important Milestones
uptightepicurea39
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
The Voice
Kwiz biz finals 2017
Kwiz biz finals 2017
Noyel Sebastian
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Helen Klein Ross
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
JulieRoehm
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
Logesh Kumar
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
gilbertkpeters11344
Advertising Practitioners
Advertising Practitioners
lucybs25
I Am The Media
I Am The Media
Alain Thys
Media Critique
Media Critique
Disha Pawar
Media timeline for advertising
Media timeline for advertising
Patryk-W
AD 216: Lecture 4
AD 216: Lecture 4
Gina Asaro-Collura
Semelhante a History of Advertising
(20)
Advstrateg
Advstrateg
Ad history-1229939866891115-1
Ad history-1229939866891115-1
Ad history
Ad history
Ad history-loads of ads great
Ad history-loads of ads great
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
History of Advertising: Important Milestones
History of Advertising: Important Milestones
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
Kwiz biz finals 2017
Kwiz biz finals 2017
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
Advertising Practitioners
Advertising Practitioners
I Am The Media
I Am The Media
Media Critique
Media Critique
Media timeline for advertising
Media timeline for advertising
AD 216: Lecture 4
AD 216: Lecture 4
Último
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
DitasDelaCruz
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
priyakumari801827
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Hector Del Castillo, CPM, CPMM
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
Hector Del Castillo, CPM, CPMM
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Adnet Communications
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy Verified Cash App Account
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
will854175
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
kajalroy875762
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
lizamodels9
Último
(20)
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
History of Advertising
1.
2.
Ground zero…
3.
“ You Can
Have Any Color As Long As It Is Black ”
4.
5.
“ Killers versus
Poets”
6.
7.
8.
9.
10.
1912 1923
(Kodak) 1927
11.
1886
12.
1886 1880 1904
13.
1905 1907 1920
14.
1929 1935 1939
15.
1914 1918
16.
1919 1922
17.
1923
18.
1924 1925
19.
1927 1929
20.
1918
21.
1923 1926
22.
1918 1919
23.
1902
24.
1925 1928
25.
1925 1936
26.
1922 1926
27.
1932 1930
28.
1930
29.
1930 1932
30.
1945
31.
1937 1936
32.
1937 1946
33.
1926 1929
34.
1931 1947
35.
1950’s “ After
World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
36.
Marketing for the
masses…
37.
38.
39.
40.
“ Television is
the triumph of machine over people. ”
41.
42.
43.
44.
45.
1950 1951
46.
1951 1953
47.
1954 1954
48.
1950
49.
1951 1952
50.
1956 - 1957
51.
1955 - 1956
52.
1951 1955
53.
1954 1959
54.
1954
55.
1950 1958
56.
1954
57.
1955
58.
1956
59.
1954 - 1955
60.
1957
61.
1955 1951
62.
1957 1959
63.
60’s “ Don't
trust anybody over thirty! ” Jack Weinberg
64.
Question of “ethics”
65.
66.
67.
1960
68.
1960 Mc Donalds
69.
1960 - 1961
70.
1962 - 1963
71.
1964 – 1965
72.
1966
73.
1967
74.
1968
75.
1962
76.
1968
77.
1960
78.
1961 - 1962
79.
1960 - 1961
80.
1961 - 1964
81.
1964 - 1969
82.
1960
83.
1961 - 1962
84.
1963
85.
1962 - 1965
86.
1965 - 1967
87.
88.
1966
89.
70’s “ I
find your lack of faith disturbing. ”
90.
“ The battle
is in the consumers mind”
91.
92.
93.
94.
1976 1972 1971
1971
95.
1970
96.
1971
97.
1971
98.
1970
99.
1970
100.
1971
101.
1975
102.
1978
103.
1979 Wonderbra
104.
80’s "You'll never
look at music the same way again"
105.
The search for
“cool”
106.
107.
108.
109.
110.
111.
1989
112.
1982
113.
U.S. Army, 1981
114.
1989
115.
Apple Computer, 1984
116.
1984
117.
1987
118.
Nike 1983
119.
1987
120.
1988
121.
Lee Cooper 1987
122.
90’s “
Just do it!”
123.
Need for integration
124.
125.
126.
127.
128.
1998 1992 1995
129.
1993
130.
1993
131.
1994
132.
1994
133.
1993
134.
1991
135.
1991
136.
1992
137.
1993
138.
1994
139.
1989
140.
1989
141.
1991
142.
1991
143.
1991
144.
1991
145.
1992
146.
1992
147.
1992
148.
1992
149.
1994
150.
1996
151.
1996
152.
Apple 1997
153.
2000’s
154.
And the era
of “dialogue”…
155.
156.
OLD MARKETING PRODUCT
PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
157.
MODERN MARKETING PRODUCT
PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
158.
159.
76% of consumers
don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
160.
ONLY 14%
TRUST ADS CREATING BUZZ
161.
69 %
INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
162.
LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
163.
Marketing landscape
164.
2001 2007 2005
2004 1999 2006 2005
165.
166.
167.
168.
169.
170.
171.
172.
173.
174.
175.
176.
177.
178.
179.
2008
180.
181.
182.
183.
184.
185.
Thank you Tuğçe
Esener http://www.linkedin.com/in/tugceesener
Baixar agora