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WHO IS AN INTRAPRENEUR ?The person who does entrepreneurial workwithin an organization is an intrapreneur, andthe process by which he/she affects change,intrapreneurship.Thus, intrapreneurs are called as employedentrepreneurs who work within the constraintsand support of complex organizations. Theirwork takes place within the context oforganizational responsibilities and relationship.They exist at all levels in organizations. EDI(SS)
PARADIGM SHIFT IN MANAGERIAL CHARACTERISTICS Traditional Manager Intrapreneurial Manager• Considers him/herself as • Considers him/herself as the manger or boss. a team leader, mentor, Primary motive is power. and Role Model. Primary motive is autonomy.• Follows a defined chain • Deals with anyone of command. necessary to make a decision or do the job.• Manages information. • Shares information.• Has the confidence to • Accepts responsibility make decisions alone. but involves others in the decision. EDI(SS)
Traditional Manager Intrapreneurial Manager• Concentrates on what he • Tries to master a number or she is best at, such as of management disciplines, finance or marketing. forever learning.• Demands hard work; • Demands result. expects long hours as evidence of commitment.• Imposes decisions. • Creates options.• Is rigid. • Is flexible. Understands situations.• Usually delegates & • No hesitation in doing any supervises. work, may delegate also.• Keeps attention on • Keeps attention on events eventsEDI(SS) inside the both inside and outside.
Traditional Manager Intrapreneurial Manager• Is very careful in taking • Is moderate risk taker, may risk. take little personal risk.• Status symbol more • Freedom symbols more important. important.• Tendency to agree with • Capable at getting others boss. to agree, has more patience. EDI(SS)
INTRAPRENEURIAL GRID Artist * Inventor * Intrapreneur * Dreamer * Planner * Line Manager *Vision Worker * EDI(SS) Action
ActionVision Skills Incentives Resources Plan Action Change Action Skills Incentives Resources Plan Action ConfusionVision Incentives Resources Action Action Anxiety Plan Action GradualVision Skills Resources Plan Action Change ActionVision Skills Incentives Plan Action Frustration FalseVision Skills Incentives Resources Action starts Action Day-Vision Skills EDI(SS) Incentives Resources Plan dreaming
INTRAPRENEUR’S TEN COMMANDMENTS Come to work each day willing to be fired. Avoid any orders aimed at stopping your dream. Do what you feel necessary, regardless of job description. Find people to help you. Follow your intuition about people, work only with the best. Work calmly as long as you can. Publicity often hampers. Never bet on a race unless you are running in it. Remember it is easier to ask for forgiveness than for permission. Be true to your goals, but realistic about the ways. Honor your sponsors. EDI(SS)
THE STAGES OF INTRAPRENEURSHIP1. PROBLEM DEFINITION2. COALITION BUILDING3. RESOURCE MOBILIZATION4. PROJECT EXECUTION5. VENTURE COMPLETION EDI(SS)
INTRAPRENEURIAL OPPORTUNITIES • COMPLEMENTARY PRODUCTS • DEFEATURING PRODUCT/ SERVICE • UNRECOGNISED OPPORTUNITIES AND IMPROVEMENTS • MARKETING PRODUCTS USED INSIDE • NEW TECHNOLOGY VENTURES • PRODUCTION INTRAPRENEURING • CUSTOMER SERVICEEDI(SS) • TRAINING
CRITERIA FOR THE INTRAPRENEURIAL IDEA* CUSTOMER’S NEEDS* CORPORATION’S NEEDS• Projected Margins• Proprietary Advantages• Fitness With Vision• Sponsor Support* INTRAPRENEUR’S NEEDS• Skills, Experience & Interest• Accurate Self-assessment• Positive Regard For Customers EDI(SS)
PROMOTING INTRAPRENEURSHIP• Encourage self-appointed intrapreneurs• Provide them ways to stay with their plans.• Permit people to do the job in their own way.• Have quick & informal ways to access resources.• Develop ways to manage small innovation.• Encourage risk taking and tolerate mistakes• Learn to wait for results.• Never allow jealous tendencies to happen.• Encourage cross-functional team-building.• Allow frequent use of inter-divisional resources. EDI(SS)