7. Rask vekst i bruken av mobilt
internett og applikasjoner
Mer rom for geo-sosiale
opplevelser
Flere SØK og
sammenligninger
gjøres i mobilen
Større mulighet til å
belønne lojalitet her
og nå
Større mulighet instruere
brukerne i deres bruk
DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE
PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
8. 1.
Flere SØK og
sammenligninger
gjøres i mobilen
• 82% have used their mobile to help with shopping in-store
• 69% have used their mobile to get more product info
More to read:
http://www.thinkwithgoogle.com/insights/facts/media-
platform/
9. 2.
Mer rom for
geo-sosiale
opplevelser
• 91% of mobile internet access is to socialize,
compared to 79% on desktop
More to read:
http://tag.microsoft.com/community/blog/t/
the_growth_of_mobile_marketing_and_tagging.aspx
http://www.clickfire.com/mobile-check-ins/
10. 3.
Større mulighet
til å belønne
lojalitet her og nå
• 15% of all lunch box purchases at ICA stamped digitally
More to read:
http://smartaremobil.idg.se/2.14476/1.428708/ica-to-go-
lanserar-nfc-koncept
http://blog.neolane.com/conversational-marketing/11-startling-
stats-customer-loyalty-loyalty-programs/
12. Akselererende utvikling av
smarte mobile enheter
Mer utbredt med
Smartere og talegjenkjenning
mer
tilgjengelig
bildegjenkjenn Bedre og mer visuell
ing navigasjon, også
innendørs
Økende spredning
av hyper-relevante
tilbud
DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE
PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
13. 5.
Smartere og mer
tilgjengelig
bildegjenkjenning
• Gigantic opportunity for mcommerce
More to read:
http://www.forbes.com/sites/jenniferhicks/2012/03/05/image-
recognition-technology-goes-shopping/
http://m.intomobile.com/2012/01/27/ebay-motors-app-gets-
image-recognition-iding-cars/
14. 6.
Mer utbredt med
talegjenkjenning
• Faster search for products or deals
More to read:
http://www.emarketer.com/Mobile/Article.aspx?R=1008898/
http://www.zdnet.com/blog/microsoft/microsoft-making-big-
speech-bets-with-windows-8-bing/10303
15. 7.
Bedre og mer
visuell
navigasjon, også
innendørs
• 58% have located a retailer on mobile
• 34% have searched store inventory on mobile
• More efficient physical shopping
More to read:
http://www.forbes.com/sites/jenniferhicks/2012/04/08/web-
analytic-tools-for-physical-spaces-indoor-positioning-takes-
shape/
16. 8.
Økende spredning
av hyper-relevante
tilbud
• Mobile ad spend worldwide is predicted to be US$3.3
billion in 2011 sky rocketing to $20.6 billion in 2015, driven
by search ads and local ads
• 28% of Smartphone owners have used a mobile coupon
More to read:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-
stats
17. Full fart mot sammenslåing av
“online” og “offline” handel
Rask vekst av
Mer kontekst Flere mobil betaling og
basert handel sensorer handel
relatert til
shopping
Kveldshandel
over iPad vokser
markant
DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE
PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
20. 11.
Rask vekst av mobil
betaling og handel
• PayPal currently has more than 17 million customers regularly
making a purchase through their mobile phone, up from the eight
million it reported in June.
• Groupon reports that2011. of it offers where purchased via a mobile
device in December
25%
• U.S are going to be around 15 billions in mobile commerce in 2012
More to read:
http://www.richrelevance.com/insights/mobile-shopping/
21. 12.
WHAT ARE MOBILE SHOPPERS BUYING?
IPAD IS KING.
Kveldshandel
The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktop
side is gift cards, while on the two-thirds of all mobile shopping cards hold a monetary value of $100, while the
Nearly iPad side it is large-screen TVs. The gift sessions take place on iPads,
accounting for nearly nine-tenths of mobile shopping revenue. Further,
average pricepoint for the TVs is $310.
over iPad
iPad shoppers have the highest AOV, tend to purchase higher-cost goods, and
Top Revenue-Producing Items, Desktop/Laptop vs. iPad
convert at higher rates than other mobile shoppers.
Desktop/ Other
vokser
iPad
Laptop
Purchased on Desktops/Laptops: Mobile iPads:
Purchased on
Gift Cards TVs
Avg. order
markant
value is 50% higher
on iPads vs. other
mobile devices ...
$153 $158 $104
... but unit sales
per order are
lower.
6.9 3.0 4.3
RichRelevance Shopping Insights™
Not surprisingly,
Source: RichRelevance Data; US Sites: January 2012 – March 2012.
avg. price per
item tends to
be higher for iPad
WHEN DO THEY SHOP? purchases. $22 $53 $24
IPad shoppers’ share of sessions peaks on the weekend, with proportionately more desktop shopping on Wednesday.
iPad conversion
In general, iPad shoppers prefer to shop in the evenings, with nearly half of all iPad shopping occurring between 5PM
and midnight. rate is nearly
thrice that of other
mobile devices.
iPad Share of Sessions2.3% 1.5%Share of
0.5% iPad Sessions
by Day of the Week by Time of Day
DAY SUN PM N
12 MID IGHT AM
SA
TUR
7.6%
DA
Y Checkout
9PM: 9.5%
6.8%
4A
8PM
RichRelevance Shopping Insights™
M
MO
FRIDAY
3AM: 0.4%
NDAY
5.0% 5.8%
4.6% 5.1%
Source: RichRelevance Data; US Sites: March 2012. Conversion rate based on percent of sessions resulting in a purchase.
Y
4.3%
M
8A
TU
DA
4P
M
ES
RS
D
U
AY
TH
WHAT ARE MOBILE SHOPPERS BUYING?
WEDNESDAY 12 NOON
RichRelevance Shopping Insights™
The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktop
Source: RichRelevance Data; US Sites: December 2011 – March 2012.
side is gift cards, while on the iPad side it is large-screen TVs. The gift cards hold a monetary value of $100, while the
22. DETALJHANDELHANDEL UNDER ENDRING!!
Mer rom for geo-sosiale
opplevelser Rask vekst av
Flere SØK og Mer kontekst Flere mobil betaling og
Mer utbredt med sammenligninger basert handel sensorer handel
Smartere og talegjenkjenning relatert til
mer gjøres i mobilen
shopping
tilgjengelig Større mulighet til å
bildegjenkjenn Bedre og mer visuell belønne lojalitet her
ing navigasjon, også og nå
innendørs
Kveldshandel
over iPad vokser
Større mulighet instruere markant
brukerne i deres bruk
Økende spredning
av hyper-relevante
tilbud
DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE
PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION