Cathy Duff - State of CSI 2014
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Trialogue director, Cathy Duff presenting the latest findings conducted by Trialogue on the state of csi in 2013/2014.
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Cathy Duff - State of CSI 2014
- 1. CSI in South Africa CSI Ma1ers conference June 2014 Presented by: CATHY DUFF The state of CSI
- 2. CSI expenditure conDnues to grow and amounted to R7.8 billion in 2013 2 Source: CSI Handbook 16th Edi2on Base year: 2001 0 1 2 3 4 5 6 7 8 9 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 CSI expenditure (R billion) Nominal (7.8 bn) Real (adjusted for inflaDon)
- 3. CSI expenditure is significantly lower if measured in narrow terms Total CSI R7.8bn Dedicated CSI R6.4bn Distributed via NPOs R3.5bn Source: CSI Handbook 16th Edi2on N = 103 3
- 4. More than half of companies increased their CSI expenditure in 2013 Source: CSI Handbook 16th Edi2on N = 103 Stayed the same (20%) Decreased (24%) Increased (55%) Don't know (1%) % corporate respondents 4
- 5. CSI expenditure is highly concentrated Source: CSI Handbook 16th Edi2on N = 100 13 51% 15 19% 27 18% 45 12% Number of top-‐100 companies % expenditure (R5.4 billion) 100 Less than R25m R25 -‐ R50m R50 -‐ R100m More than R100m 0 5
- 6. Moral imperaOve is a key driver of CSI Source: CSI Handbook 16th Edi2on N = 103 (up to 3 responses each) 0 10 20 30 40 50 60 70 80 90 Stakeholder Licence-‐to-‐operate Industry sector Strategic reasons BBBEE Codes ReputaDon Moral imperaDve % corporate respondents 6
- 7. CSI expenditure is concentrated in three provinces Source: CSI Handbook 16th Edi2on N = 103, corporate support N = 96, CSI expenditure 70 60 50 40 30 20 10 0 10 20 30 40 Northern Cape Mpumalanga North West Limpopo Free State Eastern Cape KwaZulu-‐Natal Western Cape Gauteng NaDonal % corporate support % CSI expenditure 7
- 8. Urban projects receive more corporate funding than rural projects Source: CSI Handbook 16th Edi2on N = 103 100 80 60 40 20 0 20 40 60 80 Don't know Rural Urban % corporate support % CSI expenditure 8
- 9. EducaOon receives the most support and largest share of CSI spend 100 80 60 40 20 0 20 40 60 Other Non-‐sector specific donaDons & grants Housing & living condiDons Safety & security Sports development Arts & culture Environment Enterprise development Food security & agriculture Health Social & community development EducaDon % corporate support % CSI expenditure Source: CSI Handbook 16th Edi2on N = 103 9
- 10. The vast majority of corporates support flagship projects for three or more years Source: CSI Handbook 16th Edi2on N = 103 0 10 20 30 40 50 Don't know Less than one year or once-‐off One year 2-‐3 years 3-‐5 years More than 5 years % corporate respondents 10
- 11. NPOs receive just over half of CSI funding Source: CSI Handbook 16th Edi2on N = 103, corporate support N = 99, CSI expenditure 100 80 60 40 20 0 20 40 60 80 Other To government departments To other for-‐profit organisaDons To industry iniDaDves To government insDtuDons To non-‐profit organisaDons % corporate support % CSI expenditure 11
- 12. Their greatest share of income comes from corporates Source: CSI Handbook 16th Edi2on N = 170 0% 5% 10% 15% 20% 25% SA corporates SA government Private individuals Foreign private donors/organisaDons Self-‐generated SA trusts/foundaDons NaDonal lo1ery Foreign government Intermediary NGOs Other % NPO funding Unweighted Weighted by size of income 12
- 13. Almost half of NPOs experienced an increase in income in 2012/13 Source: CSI Handbook 16th Edi2on 2013: N = 186 2012: N = 149 33% 46% 30% 28% 38% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 % NPO respondents Stayed the same Decreased Increased 13
- 14. The administraOve burden on NPOs increases with the number of funders Average number of donor relaOonships 2012* 2013 Private individuals 1 074 439 SA corporates 19 22 SA trusts/foundaDons 6 4 SA Government 3 2 Foreign private donors/organisaDons 8 3 Intermediary NPOs 4 1 NaDonal Lo1ery n/a 1 Foreign governments 3 1 Other 4 8 * Including outliers 14
- 15. CSI in South Africa CSI Ma1ers conference June 2014 Presented by: CATHY DUFF Strategic CSI
- 16. Strategic CSI implies a convergence of interests between business and society Social Benefit Pure business Pure philanthropy Combined social and economic benefit Economic Benefit Porter & Kramer 2002 – The compe22ve advantage of corporate philanthropy 16
- 17. Trialogue has developed a CSI posiOoning matrix that locates projects on both dimensions Social benefit Corporate benefit Charitable grantmaking Developmental CSI Strategic CSI Commercial grantmaking No visible benefit RecogniOon of contribuOon Stakeholder benefit CompeOOve benefit Beneficial impact Beneficial outcomes Visible outputs No visible benefit 17
- 18. Improving CSI pracOce Plan interven2ons six months in advance Obtain community and senior execu2ve buy-‐in Focus, focus, focus. Concentrate on two development areas and long-‐term investment in these areas Don’t do once-‐off projects Meet community perceived needs Perform M&E Learn from others already in the sector Collaborate – community development is not a compe22ve opportunity Be passionate about the job 18
- 19. Thank you