What we do, what problems we solve and how it works

1. Transforming behaviour to create
high-performing teams
Supercharge digital product
teams with soft skills

2. We give people lifelong
skills in leadership,
emotional
intelligence, resilience
and a lot more.
Team Sterka does
training and coaching
for cross-functional
teams, mostly with
brands doing digital at
scale.
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3. Business stakeholders
often don’t engage with
digital product teams in
the right way. This
causes frustration and
makes it harder for
everyone to do their job
well.
We solve your persistent challenges
There are always
people-problems that
need resolving within
teams - people zoning
out of work,
disagreements and
having to recruit new
people to fill gaps.
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1 2 3
Practitioners are still
expected to do their
craft... and now also
need to collaboratively
problem solve, resolve
conflict and inspire
others. They’re often
lacking these soft skills.

4. We transform behaviour, giving teams all
the skills they need to lead and inspire
each other and stakeholders across the
business
Increase quality &
velocity of team
output
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5. We get team members to seek help less
often, so your senior team has a lot more
time to do strategy and influence
stakeholders
Get your senior team
focusing on the right
things
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6. Improve happiness
& wellbeing across
teams
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We increase long-term staff retention
and team stability by unifying people and
keeping them super-motivated

7. Introducing Trenton Moss...
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I’m a business leader, trainer and coach that
inspires those around me to achieve more than
they thought they could. I’m a qualified executive
coach, a former Samaritan (where I provided
face-to-face and telephone counselling), and I’ve
been coaching and training teams for 20 years.
Previously, I set up, scaled and then exited (after
a successful acquisition) one of the UK’s leading
product design and research agencies. During my
15-year tenure as CEO, I trained, coached and
worked with digital teams within some of the
UK’s leading brands.
Our founder and Head Coach

8. In November 2020, Rethink Press will be
publishing our book, ‘Soft skills, Real Results:
Supercharge your digital product teams with
EQ for great business outcomes’.
85% of job success comes from being able to
collaboratively solve problems, resolve conflict
and inspire others.
Get this right and you’ll have truly high
performing teams. Leave it out, and you get
people fighting each other, zoning out of work
and ultimately leaving.
We’ve written the book on it
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9. Imagine... no more
stakeholder politics,
no more petty disputes,
no more grievances.
There’s a better way of
us all working together.
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We’re transforming
how people work in
teams forever, helping
businesses succeed in a
way they haven’t done
before.

10. Soft skills as a Service™ programme
3. Ongoing interaction
Building momentum with
accountability, access to
learning resources, and
encouraging
conversations about
what people are learning.
1. Bite-sized training
A one-hour interactive
session every 2 weeks,
for your entire team.
Focus on one skill per
session, with lots of
practice and role-play.
2. Leadership coaching
One-to-one support for
senior team and rising
stars. Non-judgemental
sessions with a coach
help you solve challenges
and lead by example.
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11. 1. Bite-sized training
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Our short learning sessions result in a 22%
improvement in information retention and
make the transfer of learning 17% more
efficient.
We do team-training to large groups
(delivered over Zoom) so everyone gets to
interact and innovate with each other.
Sessions are high-energy and super-
interactive. Lots of group work, roleplays, live
demos, interactive polls and group chat - all
based on the challenges you face day-to-
day. Strictly no lectures and no slides.

12. 2. Leadership coaching
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We use advanced coaching techniques to
reframe challenges, transform thinking and
create major breakthroughs.
Our unique Get Coaching™ process drives
through long-lasting change. It unlocks
people’s potential to maximise performance.
Coaching returns an ROI of 5.7 times the
initial investment outlay.
It’s different to mentoring (giving advice
based on experience) and counselling
(recognising and analysing problems).

13. 3. Ongoing interaction
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We build momentum throughout our
programme so your teams embed their new
skills into their day-to-day jobs.
We continually engage with your teams with
videos, copies of all our frameworks,
tips-of-the day, quizzes and follow-up
messages.
Everyone gets put into an accountability
group. Group members support and hold
each other to account over agreed actions
and homework.

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"The passion and enthusiasm
in the training is inspiring,
and the coaching helps people
find a better version of
themselves."
- Lara Burns, Chief Digital Officer at The Scouts

15. 2. Strong relationships
We walk you through each step
of our MASTER framework. Build
long-lasting relationships and
push aside toxic behaviour,
creating psychological safety for
everyone.
6. Outbound comms
Get the lowdown on our
RRR-SSS presentation and ABCD
writing frameworks. Use your
comms skills to influence and
persuade stakeholders at all
levels with ease.
4. Facilitation
Use our READY framework so
people emotionally commit to
your meetings/workshops. Lead
and drive outcomes that everyone
buys into and which actually
happen.
3. Leading & influencing
We introduce a new type of
leadership based on empathy.
Follow our LEAD framework to
inspire everyone around you,
regardless of where you sit in the
hierarchy.
A curriculum for digital product teams
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1. Conflict resolution
Our PLEASE framework gives you
all the practical tools you need to
resolve conflict. Achieve win-win
outcomes that everyone buys into
and make stakeholders love
solving problems with you.
5. Storytelling
We show you how to
communicate your work so
stakeholders make an emotional
connection with your
deliverables... and you ultimately
get their buy-in.

16. Watch Alex’s journey through our programme
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17. How frequently are you with us?
We deliver an hour of training and run 4
coaching sessions every 2 weeks. We
interact with your teams over chat between
our days with you, and provide 2 bonus
half-day training sessions each year.
How long does the programme last?
Behaviour transformation takes time so our
full programme lasts for one calendar year.
Clients generally sign up for a 1-month pilot
and then renew their contract every 3
months.
What team sizes go on the programme?
We put through 30-100 people per
programme. Any more and we can run 2
separate streams. Any less and we’ll put
you on a programme with teams from other
businesses.
Soft skills as a Service™ programme
How much does the programme cost?
Pricing depends on your team size and
some other variables. Get in touch and after
a quick chat we can give you a price. Our
programmes are up to 60% lower cost than
standard pricing for training and coaching.
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Practical details

18. Do we get access to your frameworks?
We have a number of industry-leading
frameworks. We put these on your internal
portal for on-demand access. We provide
updates free-of-charge.
Do you do online courses or e-learning?
We don’t, sorry. We’re strong believers in
the power of classroom training so you can
interact and innovate with each other. Peer
learning should account for half of what you
learn.
How do you track programme success?
We track skills capability and programme
satisfaction with a regular impact survey.
We have indirect measures around staff
retention, team output, capacity increases
and wellbeing.
Soft skills as a Service™ programme
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Practical details
Is the curriculum fixed or can we
customise it?
Each module builds on the last one, so
large-scale customisation is difficult. That
said, we have built-in mechanisms to adjust
modules based on your specific needs.

19. Get started with a pilot -
we’ll fast-track a small
group through 4 training
sessions and one
coaching session each
Have a free leadership
coaching session - so
you get a feel for our
coaching and how it
improves performance
Get a free copy of our
book when it’s published
- email us and we’ll send
it right over
Next steps
Get going with the full
Soft Skills as a Service™
programme
Join a 1-hour training
session with a Team
Sterka client - so you
can see our high-energy
training in action
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Sign-up to our free
5-part email skills
programme at
sterka.team/sign-up

20. Supercharge
your teams with
soft skills
Supercharge
your teams with