TrendsSpotting research was conducted on
advertising campaigns featuring throughout year 2008 until 2009 Super Bowl. By analyzing many brand promise approaches TrendsSpotting has profiled 5 main strategies dealing with recession. In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of marketing analysts will allow a deep understanding of the challenges advertising is facing today. This presentation is a sample only.

Wal-Mart goes back to everyday
low prices with the new slogan: “Save money. Live better ” Allstate Insurance - “Back to Basics” campaign, (Leo Burnett, USA) Find more on this approach in the full report

SuperBowl 2009 - Departmental Budget
Meeting with Bud Light (DDB, Chicago) Find more on this approach in the full report

Dunkin' Donuts: quot;You Kin' Do
Itquot; (Interpublic) Find more on this approach in the full report

Starbucks Project Red (BBDO) Find
more on this approach in the full report

Audi’s Chase: Progress is beautiful
(Venables Bell & Partners) Find more on this approach in the full report

Is the current global economic
crisis reflected in today's advertising? What characterizes its influence? What are the most common advertising strategies used to capture today's consumers? What are their benefits and risks? What’s next? What should be considered while dealing with recession in the coming months? What can be learned from marketing experts and past research on advertising spend during recession? What can be learned from advertising look and content during the Great Depression?

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The report, “Analysis of Five
Dominant Advertising Approaches Dealing with Recessionquot; was conducted by TrendsSpotting Market Research, headed by Dr. Taly Weiss , a Social Psychologist and Marketing Trends researcher. Her academic works deal with Decision Making under Uncertainty. Read more about this Report For more information on TrendsSpotting ,Trend Reports and on customized market trends research please contact: customerservice@trendsspotting.com