2. Why Resonate….
Resonance causes
The bland leads the bland.
You are not the hero
The audience is the hero
Are healthy !
3. Lessons from myths and movies
Incorporate story
templates create a structure
Drama is everything
Your job as a communicator is to create and resolve tension through
contrast
4. Get to know the hero
Segment
the
audience
Meet the
hero
Meet the
mentor Create a a
common
ground
5. Every
audience
will persist
in a state of
rest
unless
compelled
to change
Define journey
The big idea
Planning the audience’s
journey and addressing
resistance
6. Something they will always remember
Evocativ
e visuals
Sound
bites
Dramatization
Shocking
statistics
Emotive
story
telling
7. There’s always a room to improve
Amplify the signal, minimize the noise.
Give a positive first impression
Value brevity
Audience interest is
directly proportionate
to the presenter’s
preparation
8. Change the world
Use presentations to change the world.
Don’t use presentations for evil
Gain a competitive
advantage.
Be transparent so people so
people see your idea.
9. You can transform the
world…..
Passion for your idea should drive
you to invest in its communication.
Your ideas can be simple or
they may contain keys that
unlock unknown mysteries.
